How to Market Your Business at a Conference Without Sponsoring It | Ep. #422

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 26 September 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #422, Eric and Neil discuss how to market your business at a conference without sponsoring it. Tune in to learn what you need to do on the day of the conference to market your business tactfully and effectively. Time Stamped Show Notes: 00:27 – Today’s topic: How to Market Your Business at a Conference Without Sponsoring It 00:41 – It’s better to speak at conferences than be a sponsor at one 00:50 – Talk with people in the conference lounge 01:16 – Networking is also a good strategy to market your brand without spending 01:49 – Networking doesn’t mean passing your business card, it means getting to know people’s story and expressing how you can help them 02:55 – Prior to the conference event day, figure out your target market 03:13 – Eric shares how his friend bombarded the booths in an event they went to in order to market his service 03:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:00 – Go to SingleGrain.com/giveaway for multiple entries 04:10 – That’s it for today’s episode! 3 Key Points: Rather than sponsoring a conference, it’s better to speak at one if you can. Network with people by understanding their struggles and stating how you can offer a solution to their problem. Make sure you know your target market first before coming to a conference. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Yolmatel.
0:58.0	And today we're going to talk about how to market your business at a conference
1:02.0	without sponsoring it.
1:03.0	So I'll keep this one simple.
1:04.7	I mean, the best thing you can do, I mean for myself,
1:07.6	I think this goes, same for Neil is you go speak
1:10.7	at a conference instead of sponsoring it. Andentimes you know I've mentioned in the past of benefits actually we've mentioned this is meeting the people that are actually the speakers at the conference or hanging out in the speaker's lounge.
1:22.4	I've gotten so much more value out of that and I've seen speakers at the conference or hanging out in the speaker's lounge.
1:22.5	I've gotten so much more value out of that and I've seen other people that are sponsoring
1:26.4	like marketing agencies, things like that.
	...

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