How to Start and Sell a High-Ticket Program with Bryan Harris

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 3 September 2024

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“The key to any industry is not focusing or trying to sell to 98% of your market. You're only trying to sell to that very top percentage of people."

If you're a speaker looking to scale your business and add new streams of revenue, you might want to consider launching a high ticket offer. This week, Grant sat down with Bryan Harris to chat about the value a high-ticket offering can bring to your business, how to get started, and some tips on developing these offerings in your own business.

Thinking about what’s next for your business? A high-ticket offering just might be for you!

“Our mission is to make it almost impossible to fail at getting customers."

In this episode, they also cover:

00:00 What do Bryan and his team do?
04:41 Why should people consider a high-ticket offering?
08:22 How do you think about finding your target market for this offering?
09:27 What can your business look like in practice?
13:33 How does support vary in you business and other places in your life?
19:11 What can you do to ensure your clients get what they need?
21:47 How do you continue to create value for your high-ticket offerings?
24:17 What does it look like to sell to your target market?
27:56 Book a free strategy session with Bryan's team
31:10 How can you leverage this as a speaker?

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:44.0	How do you get random people on the internet to give you money? How do you grow the business?
0:47.5	How do you get new customers to find you and to give you money so you can actually help them?
0:56.0	Hey, Frang, actually help them. Hey,
0:56.4	Frang, Baldwin here.
0:57.2	Hey, this week, my buddy Brian Harris is joining me on the podcast, talk about how to
1:00.5	create and coach people through high ticket offerings and how that can actually transform
1:04.7	your speaking business.
1:06.5	Brian's been selling high ticket offerings for years, so he has a ton of experience with
1:09.5	this topic.
1:10.5	Today, he's going to share his expertise on how speakers can use a high ticket offering to improve
1:14.1	their profit, what high ticket offerings can look like in practice, how to plan, map, train,
1:18.5	and coach students through your program for success, and also creative ways to find your target
1:23.7	market and much, much more. If you've ever considered adding a high ticket offering to your
	...

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