Everything You Need to Know About Writing A Book with Ariel Curry and Liz Morrow

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 27 August 2024

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

"If you've got a working keynote that has structure that you've been honing for a while, you probably have the bones of a book." - Liz Morrow

"If you are someone who is highly entrepreneurial and you feel like you really value having a lot of creative control over the end product and you don't mind doing the hard, you know, kind of manual work of putting all of those systems in place and really championing your book yourself, then self publishing could be a great choice for you." - Ariel Curry

This week, Liz Morrow and Ariel Curry joined Grant to talk about the process of book writing for speakers. If you've ever thought about writing a book, this is the episode for you! Liz and Ariel have been at it as writers and editors for years, so they bring first-hand knowledge to the conversation about the process of writing and selling a book.

In this episode, Grant, Liz, and Ariel cover:

05:31 What’s involved in building a platform to sell a book?
08:34 Pros and cons of self-publishing vs traditional publishing.
12:53 How do you find angles to sell a lot of books?
14:19 Why are speakers positioned uniquely to write great books?
18:59 How does the book mapping process make a difference when it’s time to write?
20:42 What is the structure you recommend to writing a nonfiction book?
24:30 How do you use the book map to align your content as you write?
29:31 Are there ways to use AI to make the book-writing process easier?
32:41 Why should someone write a book?
35:14 Final advice for people still on the fence about writing a book.

"And these are people who have multimillion dollar businesses. They have 4 million Instagram followers. They've got multiple six figures of email subscribers. I mean, these are people who think would have all the justification in the world that they have something worth sharing, and they still worry, am I good enough?" - Liz Morrow

"The quality of the idea matters because people want something that is surprising. People want something that is new, and it's really hard to define." - Ariel Curry

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:44.0	You don't have to have some sort of insane thing happened to you to want to write a book and
0:48.9	have it be really successful and have it move people. If you know that you've got a gift to share
0:54.0	with people, then you should do it. Hey, Frange, Grant Baldwin here. Hey, this week, we are back with another, I'd call just buy one, get one free episode. Today, I sat down with Liz Morrow and Ariel Curry to talk about a common question that we get from speakers. That's all about how do you go about writing and publishing a book? So to do that, we're going to get into the main differences between self-publishing and traditional publishing. We're going to talk about the pros and cons of high-ticket offerings versus a book, how to work through your ideas, how to also incorporate AI in the book writing process, how you can leverage other mediums like transcripts and ultimately how their new book is going to help walk people through this process. So if you're thinking about writing a book or you are
1:30.9	interested in learning more about the process, this episode is for you. All right, let's jump
1:35.4	right into it. Enjoy this conversation with Liz and Ariel all about writing and publishing a book.
1:40.1	Enjoy.
1:44.1	Hey, it's our friends, Grant Bolden here.
1:45.4	Welcome back to the Speak Al podcast.
1:46.8	Excited for you to join us today.
1:48.3	Today we're going to be talking about all things, books and writing books.
1:51.7	And I'm excited about today's conversation because we have not one but two special guests.
1:56.2	We have Ariel Curie as well as Liz Morrow.
1:59.2	And Liz and I actually go way back here because if you
	...

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