How to Spot Marketing Opportunities When Growth is Flat | Ep. #1419

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 20 June 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1419, we show you how to spot marketing opportunities when growth is flat! Tune in and hear the best tips for when, how, and how much to adjust your business model in times of crisis. We talk about why you should rather focus on conversion rates than trying to find new channels, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Spot Marketing Opportunities When Growth is Flat. [00:30] Why looking for new channels is a big mistake when growth is flat. [00:57] Opening doors on existing channels through conversion rate optimization. [01:35] Letting go of your original business model and adjusting to meet new conditions. [02:49] When to know when to pivot: when things are declining, not flat. [03:20] Constantly innovating by ‘killing your business’. [04:00] Sometimes you don’t need a drastic change; focus on surviving right now. [04:32] Using tools like ConversionXL, VWO, and Spiralyze to optimize conversions. [04:55] That’s it for today! [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Peep Laja ConversionXL VWO Spiralyze Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.5	Welcome to another episode of Marketing School. I'm Errat Sue and I'm Neil Patel. And today we're going to talk about how to spot marketing opportunities when growth is flat.
1:02.0	So when your growth is flat most people are looking for ways to figure out
1:07.2	how to drive more traffic, how to drive more sales. But the biggest mistake that
1:11.6	I see people doing when their growth is flat is they're constantly looking for new channels
1:16.7	And they're just like oh, you know, I'm tapped out on ad words. I can't get more of a ROY just cost too much. I'm tapped out on Facebook, I'm tapped out
1:24.7	an SEO. What's funny is, usually when growth is flat, the biggest opportunity isn't
1:30.3	new channels from what we're seeing. It's actually conversion rate
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.