Why You Should Be Segmenting Your Website Visitors | Ep. #1418

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 19 June 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1418, we talk about why you should be segmenting your website visitors. There are a lot of different types of visitors that will arrive on your website, and segmentation allows you to put them in buckets so they can be shown different messages, products, and services to maximize conversion rates! Tune in to hear best practices for segmentation and how it could benefit your business right now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Be Segmenting Your Website Visitors. [00:30] What is segmentation and how does it help deal with different kinds of website visitors? [01:09] Using RightMessage to segment visitors according to their income. [02:53] If you segment people, you serve them better, meaning more revenue for you! [03:05] Picking the most relevant people to segment because it’s hard to segment everyone. [03:14] Remembering not to present people with too many offers. [03:39] Segmenting based on form fields, browser detection, language, and location. [04:25] Great software to use for segmenting: bucket.io, RightMessage, and Clearbit. [05:06] People feel better when a website directly caters to them, thus they convert better! [05:44] That’s it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Pat Flynn smartpassiveincome.comRightMessage Neil Patel Digital Ryan Levesque bucket.io The ASK Method Clearbit Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Errit Sue and I'm Neil Patel. And today we're going to talk about why you should be segmenting your website visitors. So what does that mean exactly Neil? You have visitors coming to your website.
1:05.0	Some of them are going to be your ideal customers, some of them are going to purchase,
1:09.0	some of them are window shoppers where they're just browsing and they're not going to buy.
1:13.0	Some of them for different regions, some regions you may support, others you may not.
1:18.0	There's a lot of different segments of people that come and view and browse your website.
1:23.4	So segmentation is what that allows you to do
1:26.4	is split apart your visitors and put them in buckets
	...

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