What’s Changed in Marketing Since The Lockdown | Ep. #1420

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 21 June 2020

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1420, we lay out some of the ways that marketing has changed since the lockdown. We have been indoors for a few weeks now this has produced many opportunities for doing things in new ways. From shifts in messaging to lower marketing standards, lower costing ads, and sweeping up recently laid off talent, you’ll hear some of the main trends by tuning in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What’s Changed in Marketing Since the Lockdown. [00:53] How previous marketing campaigns shut down or shifted their messaging. [01:18] Fewer businesses bidding for ads has brought the cost of paid ads down. [01:55] Shifts in how/how many podcasts are created due to higher time availability. [02:32] Standards about how polished marketing has to be are getting lower. [03:04] Sweeping up all the talent that has been laid off if you can afford it! [03:35] That’s it for today! [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gary Vaynerchuk Layoffs Tracker Parachute Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:51.3	Welcome to another episode of marketing School. I'm Erred Sue. And I'm Neil Patel.
0:57.0	And today we're going to talk about what's changed in marketing since the lockdown.
1:00.7	So we've been locked down for how long? Eight weeks, nine weeks?
1:03.6	Yeah, I would say like two plus months at this point. My hair is getting crazy. I don't know how your hair is
1:08.9	thing. You just like shave it. But anyway, that's a separate question.
1:11.2	Yeah, I just shaved my own head.
1:13.5	I always have so I say the money on the haircut.
	...

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