How to Share Your Story to Connect With Your Audience with Nick Morgan

The Speaker Lab Podcast

The Speaker Lab

Business, Authors, Education, Smallbusiness, Entrepreneurship, How To, Speaking, Coaching, Public Speakers, Marketing, Side Gig, Public Speaking

4.8 • 575 Ratings

🗓️ 3 October 2017

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Do you know how to share your story to connect with your audience in a way that conveys your message while still helping them? Do you fully understand how your unique story can skyrocket your speaking career? The man to answer those questions is here today, Mr. Nick Morgan.

Nick is an acclaimed international, keynote speaker and a best-selling author. He also coaches other speakers and executives on how to communicate more effectively.

Today we cover how most speakers drop the ball in their presentation and delivery, and three mistakes speakers make at the beginning of their speech. We also dig into why the beginning of your speech is valuable real estate, and the power of telling your own story as a speaker on episode 153 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

How did Nick become the speechwriter for the governor of Virginia?
Who is responsible for the message of any speech: the audience or the speaker?
What are the three classic mistakes speakers make to lose their audience's attention?
What should you be doing in the first minutes of your speech?
Why you have to "kill your babies" to become a better speaker.
Why narrowing your focus is actually a way to increase your reach.
How to balance sharing your story while still making your speech about your audience.
Where should you focus if you are in the early stages of your business?
Why there has been a big increase in public speakers, and how that can benefit you.
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:50.1	What is up, my friend, Grant Baldwin here. Welcome back to the speaker lab podcast. Glad you're here. Hope you're doing well. Hope you're having a great day. We are in episode 153. We've got a great guest for you. We're going to tell you about here in just a moment. But before we get there, let me quickly remind you, if you haven't already, definitely stop by and check out my speakerfee.com. You're like, wait, what is that? Well, we put together a speaking fee calculator to help you figure out just kind of a ballpark or range, kind of an idea of what you might want to charge as a speaker. Now, it's not an exact science. There's a lot of variables that go into it. But if you're going, hey, I'm interested in speaking, no idea how much I should be charging, though. There are absolutely a lot of variables that go into it. We want to simplify that and break that down for you. Stop by my speakerfeet.com. It's a free tool. Basically, you just answer a couple questions and it'll spit out a number at you and tell you what you might be able to charge as a speaker. So definitely check that out over at my speaker fee.com. All right, so let's get to today's guest. Today we're going to be talking with my buddy, Nick Morgan from public words.com. Nick is the author of several books, including the book, Give Your Speech, Change the World, great book, one that I read several years ago. And so excited and honored to be chatting with Nick today. So we're going to be talking about how do
2:00.9	most speakers drop the ball in their presentation and delivery. Nick is an expert whenever it comes
2:06.0	to delivery and presentations and structuring presentations. So we talk through where a lot of
2:11.3	speakers drop the ball in their presentations. We also talk through three mistakes that speakers make
2:15.6	at the beginning of their talk. That is extremely valuable real estate for a speaker.
2:20.4	And so we talk through what speakers need to be doing and not doing in those first few moments.
2:25.1	We also talk through the balance of telling your story and making it about the audience and how to make your talk about the audience.
2:31.6	So it's not just you telling about how great you are
2:34.4	or something that you've overcome. And that's all well and good. But again, you want to structure it
2:37.8	and you want to frame it in a way that it makes sense for the audience, that it shows them how it benefits
2:42.7	and helps and serves them. So great conversation here with Nick Morgan from Public Words. Let's get
2:47.8	right into it. Enjoy.
2:58.0	Hey, what's up? My friend, Graham Baldwin here. Welcome back to the Speaker Lab podcast. And today we are joined by Nick Morgan from publicwords.com. Nick is a speaker and also does a lot working with
	...

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