How to Speak on the Topic of Your Choice with Liz Coddington

The Speaker Lab Podcast

The Speaker Lab

Business, Authors, Education, Smallbusiness, Entrepreneurship, How To, Speaking, Coaching, Public Speakers, Marketing, Side Gig, Public Speaking

4.8 • 575 Ratings

🗓️ 26 September 2017

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you struggling to speak on the topic of your choice? It is one of the most frequent questions I am asked so today's show is going to answer that question.

In this edition of The Speaker Lab, we are giving you access to a bonus Q&A call from our Booked and Paid to Speak group, something we have never done before today.

The conversation you are about to hear is a behind-the-scenes look at the process to help one woman narrow down the who, what, where and how of her speaking career. This is not like any other show we've released, but I am sharing it because I think you'll get SO much out of it. As you listen to episode 152 of The Speaker Lab, I'd recommend you ask yourself how these questions apply to you and your speaking career.

THE FINER DETAILS OF THIS SHOW:

How do you research a potential niche to find out if it is financially viable?
How to balance what you want to speak about with who is actually hiring for that topic.
What is the Trojan Horse method, and how do you use it?
Should you hyperfocus on one niche topic, and if so, for how long?
Do credentials matter?
How to turn your speaking topic into a tangible problem you solve for others.
What do you do after you find your speaking niche?
What to do if your audience and the people who will book you are two different groups.
How to use email to stay top of mind with your audience.
And so much more!

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:48.8	Hey, what's on my friends? Graham Baldwin here. Welcome back to the speaker lab podcast. Hey,
0:52.1	today we got a great episode for you. And this is a little of a, it's a little unique. It's a little different. I don't know that we've actually done an episode quite like this one. So let me give you some context to kind of set it up. So a couple of months ago, we had done a kind of a Q&A bonus call for a couple of students and had one particular gal who was on the call who had a lot of questions
1:11.9	that seemed to be very similar to a lot of questions that I get from a lot of people in terms
1:17.7	of I have some ideas of who I want to speak to. I have some ideas of what I want to speak about,
1:22.5	but it's all still very, very fuzzy to me. And so we really spent some time talking through with
1:27.4	her of exactly how to
1:29.0	narrow that down and how to determine not just, you know, going from who I want to speak to and what I
1:33.3	want to speak about, but how does it actually overlap with what people are actually hiring speakers for?
1:38.3	So we walk through an entire process with her on this. And so actually this is not something that
1:43.8	we were like, okay, let's, you know, let's have this call and let's use it for the podcast. It was actually kind of after the fact where I thought, you know what? This call went really, really well. I think this is a spot where a lot of people are at in terms of trying to get clarity on who they should speak to and what they should speak about. So I was like,
2:01.0	what if we just use this as an episode? Because I think this would be really, really helpful.
2:04.7	So again, you can hear not only the challenges she's running into, but also kind of how we
2:09.8	talk through exactly how to work through those challenges so that you can get more clear
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Speaker Lab, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Speaker Lab and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.