How to Make a Living Speaking in the Education Market with Ryan Giffen
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 10 October 2017
⏱️ 36 minutes
🧾️ Download transcript
Summary
Would you like to make a living speaking in the education market? Does the idea of helping educators light you up? If you said yes then you will love our guest on today's episode of The Speaker Lab!
Ryan Giffen is a booking agent in the education and the university industries. He has booked speakers for several thousand events in his time with Premiere Speakers Bureau.
Today we talk through common events speakers are hired for in the K-12 and university industries, how to determine who the decision makers are, and why the idea that schools and universities don't have money for speakers is a myth.
If you want to speak to students, universities and colleges, then tune in to episode 154 of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
- Do you have to have formal teaching training to speak in the education world?
- What is the difference between life dollars and profit dollars?
- Why speaking to the education world requires a different mindset than other industries.
- What are the most common speaking opportunities in the university space?
- How do you know if you are talking to the wrong person at a school or organization?
- Why offering more than just a talk for teachers is the greatest idea possible.
- Who are the three groups of people in the K-12 education world and why do they matter?
- What is the range of fees speakers can expect from school districts and from universities?
- How volunteering and long-term relationships can be important to your success in this market.
- And so much more!
EPISODE RESOURCES
- Premiere Speakers Bureau
- Contact Ryan Giffen
- Episode 24 of TSL with Shawn Hanks
- NACA
- APCA
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakakerlab.com slash marketing. That's all you got to do is go to the speakerlab.com slash marketing and we'll see you there. |
| 0:48.9 | Hey, what's up, my friend, Graham Baldwin here. Welcome back to the speaker lab podcast. Glad |
| 0:52.5 | you're here. Appreciate you hanging out with us. Hey, today, we've got another great guest for you today. We're going to be chatting with |
| 0:57.9 | a guy that has a lot of industry experience, has booked literally a lot of gigs. We're just going to |
| 1:04.6 | go with a lot. That's a good round number. We're going to be talking with my buddy Ryan Giffin |
| 1:09.9 | from Premier Speakers Bureau. Ryan has been |
| 1:12.6 | working in the industry for many years and really does a lot with education speakers, |
| 1:17.4 | with university speakers. And so we're going to talk through with him. What are some of the |
| 1:21.1 | common events that speakers are hired for in the K through 12 and the education and for university |
| 1:27.2 | industries as well? We talk about what |
| 1:29.2 | some of those speakers most commonly talk about. We're going to talk about busting that myth |
| 1:33.5 | that education and universities don't have a budget or they have very, very little budget. So we |
| 1:38.3 | dig into that. We also talk through determining who the decision makers are. So a lot of great |
| 1:42.5 | stuff here. Again, Ryan is a booking agent at |
... |
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