This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top lines in online marketing so that you can get more leads and sales every day without having to

empty your wall in the process. All right, let's jump into it.

Hey, hey, what's up, everyone? Rick Mulready here. Welcome back to the Art of Pay Traffic

podcast. This is episode number 143. Hope this finds you well. Thanks a lot for coming to hang on me today.

I really appreciate it. On today's episode, I'm going to be sharing with you how to set up your

Facebook ads for success. And I'm calling this the June 2017 edition because I covered this back

on episode number two. So 141 episodes ago, almost two years ago. And obviously a lot has changed.

Heck, a lot has changed over the past few months when it comes to Facebook ads. So my goal for

today is to give you a roadmap for navigating the setup in Power Editor so that you're giving

yourself as much success as possible to succeed out of the gates.

And part of what we're going to be talking about, I should say a big part of what we're going to

be talking about here today is what work that you're going to want to do before even

setting up your Facebook ads. Then we'll get into Power Editor and, well, I'll be taking

you through getting into Power Editor, talking about the campaign level

and then which options to be testing at both the ad set and ads levels, including what to be

optimizing for, which placements, options to choose, budget, targeting, et cetera.

And then we're also going to discuss how to integrate split testing into your setup.

And how I'm going to do this is I'm going to take you through two different strategies

that we're using in our business that are working really, really well.

And so we're going to walk through those two strategies and I'm going to take you through

step by step how to set all this up in Power Editor. And since we, this is a podcast,

...