Yeah, it's honestly, it's one of the reasons why I like Facebook so much is because, you know, it allows me to actually find that person that previously, it was really, really hard for me to find, you know, who that decision maker was.

This is the show where I bring it the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top lines in online marketing so that you can get more leads in sales every day without having to empty your wall in the process. All right, let's jump into it.

Welcome back to the Art of Paid Traffic Podcast, everybody. What's going on? Rick Mulready

here. This is episode number 145. Hope this finds you well. Thanks a lot for coming to hang on me today.

Really appreciate it.

I'm really excited about today's episode.

Alison George, who's a student of mine,

is going to join me to talk about how she markets her family's golf course

with Facebook advertising.

Allison was voted back in 2015 as the eighth most innovative person in the golf industry

by Golf Inc. magazine. And her family's golf course is outside of Des Moines, Iowa. And for years,

she did the traditional methods of local marketing, like radio, TV, and Groupon, until she found

and started testing Facebook ads that is. And I'm saying that

with a big smile because as you're going to hear today, she is just crushing it with Facebook

ads. And she now only markets her golf course business on Facebook, which has allowed her to

cut her local marketing budget by tens of thousands of dollars. And one thing I

love about Allison is that she's completely self-taught and she's successful because of her

mindset and her willingness to try new things. This mindset, we talk about it a lot here in the

podcast, having the right mindset when it comes to marketing, online marketing

and paid traffic is really key to your success. So today we dive into the Facebook ad campaigns

that Allison runs for her golf course. And there are two campaigns in particular that we're

...