How to Set Goals Ranging from Entry Level to the Lead Team #1853

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 September 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1853, Neil and Eric talk about setting goals across your business. From those on the leadership team down to your entry-level positions, everyone should have a clear plan. So tune in today to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Set Goals Ranging From Entry Level to the Lead Team. [00:28] How Neil approaches goal-setting with his teams. [01:15] The benefits of using frameworks when it comes to setting goals. [02:15] Goals should be aspirational but not unattainable. [02:36] Traction is useful when your business is small, less so as it grows. [02:51] How you should go about breaking down your goals. [03:20] The benefits of consistency over the years [03:38] That’s it for today! [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Why the secret to success is setting the right goals What are OKRs? Traction Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.2	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.7	Today, we are going to talk about how to set goals ranging from entry level to the lead
0:56.0	team.
0:57.3	So I set goals based on, we look at our teams and we look at what have you done from a regular
1:03.3	basis.
1:04.3	So like, what did you do last month, the previous week, whatever it may be, and that gives
1:08.7	us a rough baseline on how things are growing within our marketing, which then allows us
1:13.8	to figure out, all right, based on how many experiments we're running, what are realistic
1:17.1	goals that we should aim for per quarter per year.
1:21.1	We try not to do it weekly.
1:23.5	We do look at results per week and what people are getting done per week and we'll have
1:27.8	goals set on what people need to accomplish each week.
	...

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