How to Structure Your Blog in 2021 #1852

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 9 September 2021

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1852, we talk about how to structure your blog according to the ‘blog plus’ model. If you look at companies like HubSpot or NP Digital, you’ll notice that their websites don’t just have a blog section but an entire resources section that includes but is not limited to their blog-based content. Using this model means you can put all the content you make in one place, which makes far more sense. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Structure Your Blog in 2021 [00:26] Using a ‘blog plus’ content model with additional resources. [01:06] How Neil organizes his website using a blog plus model. [01:49] Making all your content easily accessible if you make a lot of different types. [02:22] Running tests to see which content types are doing the best and worst. [02:54] That’s it for today! [02:55] Go to marketingschool.io/live to join our community. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: HubSpot Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.2	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	Today, we are going to talk about how you should structure your blog in 2021.
0:55.3	So Neil, just some context here.
0:57.0	I was reading a sub-stack post from Kevin Lee, who I think he used to lead marketing at
1:02.1	Buffer, I believe.
1:03.4	And there's a really good post talking about how back in the day, maybe in 2012 or so,
1:08.0	just having a blog to manage all of your content was enough.
1:10.8	But now when we look at a company like HubSpot, they have an entire resources section, right?
1:14.8	So they have the blog there.
1:16.2	They have ebooks, they have their courses, they have their methodology.
1:19.4	It all kind of goes into one section, Intercoms, and on their example, they put their blog,
	...

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