Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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Today, we are going to talk about the five skills that you need to run a digital marketing

agency.

Number one, number one is you have to understand, most agencies are really good at this.

They understand culture and culture I used to think was a bunch of baloney, but what really

keeps a group of people together working together at the end of day on, maybe they might

be working over time on accounts, it might be really stressful is the team.

And what's going to keep a team together, the glue is the culture, right?

These are your core values.

These are how you behave, what you hire and what you fire based on, right?

So if you notice, all the top CEOs in the world, whether it is Zoom as an example, right?

If you look at Glastor's top companies, the zoom Eric Yuan is one of the top rated CEOs

...