You're listening to Podcasting Made Simple.

Hi there, I'm Caleb Matthews with the C-Link.

Great to meet you.

Let's get right into our topic today.

How to cultivate MPA as a podcast guest.

Now, this is something that's really, really interesting

because there are three realms, perspectives that are

important as a podcast guest as you prepare for your first show or whether this is your 50th

show or 100th show or a thousandth show. This is a universal principle that we can all grow and learn from.

And that is MPA. What is MPA? MPA is multiple perspective advantage. And there are three sources that are most important as a podcast guest

that you need to prepare for before, during, and after a podcast, the perspective

of the host, the perspective of the audience, and your perspective. Now, if we only focus on our

perspective, then we're going to be talking at a wall. But if we focus on our perspective and the audience's perspective

and the host perspective all at once, we can create a very, very powerful conversation that is not

just a one-way street, but it's a flowing river and a stream that goes in both directions. And this is the sweet spot as podcast guests

that we all are aiming for. Now what happens if I come and you come and only share from your

perspective? What do you think is going to happen? Well, the audience is going to feel like they're

watching a performance, except that the performance is only one way.

It's a egotistical performance, isn't it? It's performing to ourselves in front of the mirror.

You and I have all had those moments where we're saying mirror, mirror, mirror on the wall, who's the most handsome or beautiful one of all, right?

Well, as an audience listening to a

podcast guest share all about themselves, how do you think that the audience is going to feel?

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