Welcome to the Art of Online Business Podcast. My name is Rick Mulready, and I'm an online

business coach, Facebook and Instagram ads expert, lifestyle entrepreneur, and I'm a total

coffee snob as well. Each week, you're going to learn actionable strategies, mindsets, and tips that take the

guest work out of growing and scaling a profitable online business so that you can truly

become an entrepreneur with impact.

This podcast is your secret weapon for fast-tracking the growth of your online business. Let's do this.

All right, it's Quick Tip Friday, my friend. My copywriter, Brittany McBean, literally just told me,

she's like, I am determined to bring your weirdness out because you are super weird in a good

way. So she's like, I want to hear more of that on the podcast and everything else I'm doing.

So just a little bit of my weirdness here.

So welcome back to the show, my friend.

Thank you so much for tuning in today.

This is another quick tip episode here on the show that's going to center on helping you

optimize one of the three key pillars of becoming an optimized CEO,

either optimized mindset, optimize sales and marketing, or optimized systems and processes.

And today, we're going to focus within the optimized sales and marketing pillar.

And we're going to be talking about how to test Facebook and Instagram ads on the cheap,

very inexpensively.

This is a question I get all of the time.

And in last week's Quick Tip episode, I shared three content ideas for creating pre-launch buzz.

Because the big mistake that most people make when they are going into a launch is that they just simply start their registration ads when their launch begins.

And this is a, I think this is a big mistake and something I've seen over the years where, you know, you want to be creating a nice long runway leading into your launch, at least six to eight weeks out before your launch. And this is

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