How to Sell Expensive Stuff Part 2 | Ep 21

The Game with Alex Hormozi

Alex Hormozi

Education, Entrepreneurship, Business, How To

4.9 • 4.8K Ratings

🗓️ 30 August 2017

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"Is that worth it to you?” Today, Alex (@AlexHormozi) discusses the two main questions about sales that are essential to understanding the nature of persuasion. He breaks down how to build value for emotional sales and sell a new identity to potential clients.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:42) - Idealize permanent weight loss

(2:23) - Demonstrate long-term improvements

(4:30) - Explore value of being in great shape

(5:42) - Strong body and lifestyle have worth

(6:49) - Overcome objections, highlight long-term success

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Transcript

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0:00.0	Hey guys, love that you're listening to the podcast.
0:02.4	If you ever want to have the video version of this,
0:05.3	which usually has more effects, more visuals, more graphs,
0:07.8	you know, drawn out stuff,
0:09.2	sometimes it can help hit the brain centers in different ways.
0:12.4	You can check out my YouTube channel.
0:13.4	It's absolutely free.
0:14.6	Go check that out if that's what you are into.
0:16.2	And if not, keep enjoying the show.
0:18.4	What is up everyone and welcome to the GIMS,
0:20.7	your podcast.
0:21.7	My name is Alex and I will be your host.
0:24.5	If you are a gym owner and you are looking to fill your gym
0:28.0	and see how we keep getting all these gym owners.
0:29.8	All these dollars, all these clients,
0:31.4	you can go to IDon'tHateMoney.com
0:33.2	and that is only if you do not hate money.
0:35.0	If you do hate money, then please don't go there.
0:36.4	Anyways, I love that you are all.
0:38.7	Anyways, so I wanted to continue the discussion
0:41.7	we're talking about yesterday,
0:42.8	how to spot expensive stuff
	...

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