How to Sell Expensive Stuff Pt. 1 | Ep 20

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 25 August 2017

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi.

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Transcript

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0:00.0	Real quick guys, if you can think about how you found this podcast, somebody probably
0:03.8	tweeted it, told you about it, shared it on Instagram, or something like that.
0:07.5	The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships,
0:12.2	I don't sell anything. My only ask is that you continue to pay it forward, do you ever show
0:16.2	you or however you found out about this podcast that you do the exact same thing. So if it was a
0:20.4	review, if it was a post, if you do that, it would mean the world to me and you'll throw some good
0:24.0	comment out there for another entrepreneur. Hello everyone and welcome to the Gymshiggers podcast.
0:28.0	I am your host, my name is Alex and today we're going to be talking about the sales process
0:32.5	from the spiritual theoretical standpoint. I started in Deena Derek, she's a good friend of mine,
0:36.9	he's the best copywriter in Amazon, unbelievable, he's an awesome, awesome copy guy. And he was like,
0:41.7	dude, he's like, your sales process is so awesome. And it was just from that conversation that I wanted
0:45.4	to bring this up. Side note, if you're a gym owner, you want to get your gym full, go to
0:49.6	Idon'thatemoney.com and go apply. And you can get a bunch of cool stuff. Anyways, all right, do
0:55.7	the main point. So a lot of people, like, he was like, I realized that when I was reading your
1:02.3	copy and I was listening to your pitch, he was like, all you do is sell the vacation. And I think
1:06.7	a really easy analogy to this is that like you always sell the vacation, you don't sell the plain
1:12.8	flight. Okay? Like write it in your wall, put it on like above your computer, tell your sales
1:17.3	team, you never sell the plain flight. You're not selling, go into TSA, taking your belt off,
1:23.1	waiting for your plane, the connection, the drag, the turbulence on the plane, the crappy food,
1:29.2	you know, I mean, the person who's farting next to you, like, you don't cover any of that stuff,
1:32.4	you sell Maui, right? That's what you sell. Now, what you're selling is always virtually the same.
1:40.6	And I'm going to cover the, I'm going to circle back on this about the big main idea. But you're
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