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The Game with Alex Hormozi

How to Sell Expensive Stuff Part 3 | Ep 22

The Game with Alex Hormozi

Alex Hormozi

Education, Entrepreneurship, Business, How To

4.94.8K Ratings

🗓️ 5 September 2017

⏱️ 12 minutes

🧾️ Download transcript

Summary

"The last piece that you need to overcome is limiting beliefs." Today, Alex (@AlexHormozi) discusses the two questions of persuasion for selling a product or service and the importance of overcoming limiting beliefs. He emphasizes the use of testimonials and social proof to convince potential customers and encourages gym owners to focus on creating a choreographed buying experience.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:23) - Two persuasion questions: value and belief in results.

(1:43) - Use testimonials and social proof for impact.

(4:26) - Overcome limiting beliefs with examples and solutions.

(6:43) - Persuasion strategies to sell and impact lives.

(9:28) - Selling helps people make the right decision.

Follow Alex Hormozi’s Socials:

LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Transcript

Click on a timestamp to play from that location

0:00.0

Hey guys, real quick. So Layland, I are definitely working on our social media presence if you guys haven't noticed and we're just breaking now into linked in.

0:06.4

Alright, it's not as bad as I thought.

0:08.1

It's actually been pretty awesome so far and you guys have been really cool in there and people are sharing our stuff a lot.

0:12.2

So if we aren't connected on LinkedIn, go ahead and let's connect and let's rock and roll.

0:17.3

Hello everyone and welcome to the Jim Seagritz podcast. My name is Alex and I am your host and we got into a really juicy topic last week.

0:24.3

And before I dig into what the two questions of persuasion are, if you are a gym owner and you're watching this or excuse me listening to this, then and you don't hit money and you do want to make more money with your gym.

0:34.3

Go to I don't hit money.com and apply and we have guys who will not steal you on the first phone call, leave your credit card home. We just want to meet you and see if we can help you in any way we possibly can.

0:43.9

And even if it doesn't mean that it works with us, we'll still do everything we can out. So let's get to the main point and it is the second question of persuasion.

0:52.2

So just a recap for anyone who is just getting on the two main questions of persuasion are if this product service widget does what I say it does.

1:02.0

And it gets you to your dream, is it worth this price? And if you can get agreement on that question, then you can move on to the second question.

1:10.5

And once these two questions are affirmative, you've you've closed the sale. Okay.

1:14.8

The second question is, then what do I need to do or what would you need to see in order to believe that that could happen for you using our system service widget project, whatever. Right.

1:25.8

What would you need to do to believe me? That's the second question. And it's important to ask because a lot of times people will just tell you, well, I would just I just

1:38.0

like you don't have the I need to think about it because that's not what you asked them. You'd say like, what do you need to believe me? And

1:48.5

excuse me. And then you go into all the conviction stuff. Now, the way that you convince people, the most effective way of convincing someone is testimonials and social proof. Okay.

1:59.4

So the ultimate social proof is like, think about this from an ideal scene standpoint. So like, what's perfect situation? Well, for me, it's a gym owner who said 10 friends who've all done our program and all crushed the first program.

2:11.6

And then all signed up for my second program and are now literally doing four or five times a revenue each month and not working as much as they were before because they have all the systems that we provide in order to make sure that that can happen. Right.

2:23.9

That would be an ideal scene for me. And that person comes to me. They don't need to see screenshots. They're like, dude, I saw 10 of my friends go from broke to like making actual money and like being able to like, you know, have the freedom they wanted to financially geographically and temporarily as in time wise.

2:40.3

To to to live, right. And so that guy. That's the perfect situation for me from a conviction standpoint. Right. And so that guy is really just like, if it does what I say does is a worth it is, it's a yes. And like, do you believe me? It's like, well, yeah, you signed up for my friend.

2:53.4

I'm in right now. If that's not the situation, what's what's one underneath that? And then you have to ask, how can I mean you factor those types of people? Right. And I'll tell you, you're saying it.

3:05.4

You want to have the buyer's experience. Look, be as choreographed as possible so that when someone walks into the so from the time you first communicate with them, so the time they give you money should be an experience that they feel, which is why we have a Facebook group where people share all their testimonials. Okay. So if anyone's listening to this, you're not in the face, but you should go there and just engage with some of the people who've actually crushed it using our system. Right.

3:27.8

But then after that person is, you know, set for an appointment, right. Send them a link that has a bunch of testimonials and say, hey, please watch this before we commit. Right. And now they feel like they've engaged with people who are a real customer. So it means you're a real business. Right.

...

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