HOW TO SELL CHANGE AS WELL AS YOUR PRODUCT IN B2B SALES AND SELLING

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 20 July 2024

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Check out https://www.brevitypitch.com/ - HOW AI SOLVES THE SALES PRACTICE PROBLEM

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
ALL CONTENT IS VIDEO BASED AND SELF PACED
I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

Email me additional questions: briangburns@me.com

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

It would pay for itself if I closed only one new deal of $X value.

Please let me know by Friday if I can move forward with this 1 year course.

Thanks,

Here are some student interviews from the courses:

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Transcript

Click on a timestamp to play from that location

0:00.0	One theme keeps repeating itself in a lot of these interviews of great salespeople
0:06.1	and that is they've had some type of performance activity earlier in their life.
0:12.3	Doesn't mean you can't activity earlier in their life.
0:13.0	Doesn't mean you can't sell if you don't have it.
0:16.4	It just helps.
0:17.9	Because it becomes a metaphor and a mindset as you go through sales.
0:25.0	Too often, if you don't have the performance mindset,
0:29.0	you have the knowledge mindset,
0:32.0	where you either know it or don't know it.
0:35.0	Now imagine applying that in music.
0:38.0	Everybody knows the song, doesn't mean you can play it,
0:42.0	doesn't mean you can play it doesn't mean you can play it well and that's the
0:45.5	distinction how well you play it versus can you play it now music has a different characteristic as well and it's something that kind of
0:57.1	surprised me. It was kind of a... to say it's an epiphany would be foolish. It was just a duh type moment for me.
1:08.6	When I run, I've always listened to podcasts. Why? Because I felt, hey, I'll use this time to learn. listen to
1:15.0	expand my perspective to understand
1:18.0	my perspective to understand how other people are doing things.
1:23.7	And it pays off.
1:24.9	It works.
1:25.8	That's true.
1:26.4	Nothing wrong with it.
1:28.4	But it doesn't really motivate you.
	...

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