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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW TO DEVELOP THE BEST CAREER STRATEGY IN B2B SALES AND SELLING

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 13 July 2024

⏱️ 46 minutes

🧾️ Download transcript

Summary

Check out https://www.brevitypitch.com/Β  Β  - HOW AI SOLVES THE SALES PRACTICE PROBLEM

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERYΒ  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'SΒ  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

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Email me additional questions: briangburns@me.com

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β€” SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

Β 

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

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It would pay for itself if I closed only one new deal of $X value.

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Please let me know by Friday if I can move forward with this 1 year course.

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Thanks,

ME

Here are some student interviews from the courses:Β 

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β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, before we get into the interview, let me ask you a question. Let's say you've been

0:04.5

working with a client for a good amount of time. Everything's gone pretty well, and you're

0:11.5

anticipating getting the order.

0:13.0

And they either don't reply to you or they give you vague answers.

0:20.0

Now, how do you feel about that?

0:24.0

Let's say they just give you the run around.

0:26.6

I gave it to my manager, oh, it's in procurement,

0:29.3

and you ask for a point of contact, and they go,

0:31.4

well, we'll get in touch with you. Okay.

0:35.0

Doesn't feel good, does it? Now, whose responsibility is that?

0:41.0

I mean, whose responsibility is it to know where the deal is keep the deal move and

0:46.5

close the deal. Is it your customers? It'd be nice if it was, but it's ours.

0:55.0

And, you know, this week, yet again, somebody puts out a post on LinkedIn,

1:02.0

suggesting to customers that it's perfectly fine to tell us you won't buy.

1:07.0

And to be honest with us, so that we don't pester you.

1:11.0

Now, this seems like a logical post. It gets a lot of reactions, a lot of, yeah, that's right. But, am I viewing this differently or wrong? Isn't that an external locus of control?

1:28.1

Meaning that it's someone else's job to tell me the deal is not going to happen? See, I look at it very differently. I say, it's my job.

1:40.0

If I'm relying on the customer to tell me they're not going to buy, I might be chasing them for a long time.

1:50.0

I need to read the room, smell the coffee, be realistic with me. See, you may think that every

2:01.8

sales rep thinks they have an internal locus of control.

2:05.4

A locus of control is how you view the world as far as who's responsible.

2:10.0

Who's responsible for you?

...

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