In 2021, I sold my e-commerce company,

Prestige Labs with Jim Launch for $46.2 million. And six months ago, I broke the Guinness World Record for the fastest selling nonfiction book and generated over $106 million in a weekend just using a Shopify store. And so in this video, I'm answering your question about how to scale your e-commerce business. And for all these questions, I tried to do my very best to make the solutions as tactical as humanly possible so that you watching from home can immediately use them.

So enjoy.

Hey, Alex.

Yes.

My name is Max. So I tried to do my very best to make the solutions as tactical as humanly possible so that you watching from home can immediately use them. So enjoy.

Hey Alex. Yes. My name is Max. I run Elevate Customs with my wife was in the front row. It's a we build a

Customs. Yep. Like home custom solutions? No, we build and sell like luxury gaming tables, like pool tables, casino tables,

manufacturing. Not what I was saying. Okay, got it. Yeah. That's cool. Like cool backlights and

things like that. Yeah, like anything like one off custom pieces. Sweet. We're at around two and a half

million revenue a year. We want to be around 10. How do you sell? At least. Mostly Google

ads. So e-commerce. Yeah, she sells. Yeah. Okay. So invoices, phone calls. Okay, got it.

So how do we increase our leads 2x, 3x without breaking the bank, basically? How do you increase your

lead flow without breaking the bank? Yeah. Well, I'll ask you. For quality leads.

Yeah. So what are you currently doing? You said Google ads. Yeah. Around 15 to 20K a month.

Can you spend more? Yeah. Why don't we do that? We've tried and we weren't generating the same quality leads or necessarily getting more.

So there's different keywords. We're not getting you more quality. Yeah. Correct. This is probably a scale thing, though. Like this is a media buying question because I can promise you that at $20,000 a month, you haven't saturated the market for cool custom gaming stuff. Like you could probably get to like two million a month before you even get close to that. It's probably just like who your media buying we have a company okay i would this is a keyword thing like this is this is

three degrees down like super tactical like we're just buying the wrong words and there's just we

like i would be how what's your margins right now 20% 500 care of year so you just have to see this as like, we might burn $200,000 this year on bad keywords

to find another six that we can scale up to $100,000 a month.

And by doing that, we'll five X the business.

And so if you just see it like that of like, okay, we're going to spend $200,000 or $300,000

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