This is the first piece of content I ever made.

This is the first ad I ever made.

Fast forward today, we make 450 pieces per week.

I broke the Guinness World Record for the fastest selling nonfiction of all time, with $106 million in sales on a weekend. We had our portfolio companies that did north of $250 million in agra revenue last year. In this video, I want to show you just how far anyone can come, and not to judge your first chapter by someone else's 25th or 1,000th chapter.

Here's one promise I can make to you.

You will be cringe. can come and not to judge your first chapter by someone else's 25th or 1,000th chapter.

Here's one promise I can make to you. You will be cringe. And so let's define these terms

for correct. Shame is breaking someone else's rules. Guilt's is breaking your own rules.

Cringe is supposed secondhand embarrassment. Someone's saying, oh, that's cringe, saying,

I'm embarrassed for them. But in reality, it's a defensive status play, which means you should interpret it as if someone says, oh, that's cringe, they said that to you. It means I'm beginning to change my status relative to other people or relative to them. And therefore, I'm on the right path. And so we have to ask the question like, whose rules are we breaking?

Did we agree to their rules? If we set the rules, what outcome do those rules optimized for? A rule is an if-then statement, is that true? How do we know that? And why does that matter? People seeing you try hard will say, why are you taking this so seriously? Why do you even care? But the truth is they've never cared about anything in their lives.

Like when's the truth is they've never cared about anything in their lives.

Like, when's the last time they took anything seriously?

Of course.

Never.

And it shows.

And so I had a guy once come up to me and tell me that he saw how hard I was trying with content.

And then he said he'd almost outsourced all of it down to two hours a week. And he was,

and he was like, yeah, I like bragging about it. And I said, yeah, it shows. And he just like looked at me. I was like, yeah, it shows, right? He was trying to be cool about the fact that he didn't try hard, but all it looked like was that he was losing. But back to the point, Is it cringe to care? Yes, of course it's cringe.

You can make anything cringe by just caring about it.

And the only people who think caring isn't cool are people in high school or people who got older but never grew up.

So be real about this for a second.

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