How to Scale a Profitable Agency with 0 Employees (Using AI Agents)

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.8 • 2.7K Ratings

🗓️ 6 June 2025

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 714: Shaan Puri ( https://x.com/ShaanVP ) sits down with Matt Mazzeo ( https://x.com/Mazzeo ) about using AI agents as your go-to-market. — Show Notes: (0:00) Intro (3:30) AI as the Go-to-Market (8:50) The Billion Dollar Secret (12:03) Mario Kart Theory (18:55) Being a Tinkerer/Supabase (25:38) Amjad Masad/Replt (28: 41) Taste (36:44) Agents replacing VCs (37:57) Agent Employees (42:28) Story Game — Links: • Want Sam's guide to use ChatGPT? Get it here: https://clickhubspot.com/wpv • Supabase - https://supabase.com/ • Replit - https://replit.com/ • Clay - https://www.clay.com/ • Alpha Go Movie - https://www.youtube.com/watch?v=WXuK6gekU1Y — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

Transcript

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0:00.0	My brain kind of explode a little bit.
0:01.6	I was like, oh, so any business, you can flip the sales model on its head.
0:05.5	Absolutely.
0:06.1	You could basically, instead of reaching out, saying, hey, would you like me to maybe do this for you if you pay me and hire me?
0:11.1	And versus saying, check this out.
0:12.7	I made this for you.
0:13.6	Yes.
0:14.2	You want to work with me?
0:15.1	That's right.
0:15.5	Obviously, that's going to be a better sales pitch, but now AI made that scalable. That was not scalable. That's exactly right. I feel like I can rule the world. I know I could be what I want to. I put my all in
0:26.3	it like no days off on a road. Let's travel. Never looking back. I think about Matt Massey,
0:30.9	I think about, I think about the word early. So whether it was investing in companies early.
0:37.6	You were part of a portfolio that had Uber, had Twitter,
0:40.6	had tons of hits.
0:42.5	And you were early at CAA to the Internet trend.
0:45.9	Yeah, like you were saying,
0:46.6	like first one to assign kind of like YouTuber talent
0:49.4	to a traditional Hollywood agency
0:50.8	or get Hollywood talent to put stuff online.
0:53.7	Now you're early-ish and early
0:56.8	on the AI train. Like you've been texting me photos of myself and my house, but redesigned using
1:05.5	a like AI style agent. So can we talk about this? Well, it starts with my wife making fun of me.
	...

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