How does this really into the real estate space? Very important. Marketing is going out there

and getting your message out to brokers, out to investors. You need attention. It's hard for you

to go out and find deals if people don't know about you. It's hard to go out there and find

employees if people can't find you. It's hard to go out there to scale and to create a syndication

if people don't know about it. So marketing is so important in the business world and especially

in the real estate world. Hello and welcome. My name is Gino Barber, one of the co-founders of Jake and Gino.

And in this how-to video, we're going to be discussing how do you run an efficient real estate business?

Now, one of the biggest mistakes that investors make, especially any type

of real estate investor, is they don't view the real estate investment as a business. In this

video, I'm going to be breaking it down into the five types of things that you need to

accomplish in the business. So we're going to break them down into marketing, sales, finance, operations, and executive.

These are the five functions that we need to really pull through in a real estate investment.

The reason why most investors, most gurus, most people that talk about

real estate, when they look at real estate as just the investment, the reason why they don't

mention the operation side, possibly the executive side, is that they're not sexy. They're just

not. I remember when I was out there selling education and

mentorship, people would come to learn how to buy a deal and learn how to finance a deal. Those were both

really sexy. The problem is, once you buy and finance the deal, well, what's left to make this

deal profitable? You have to manage the deal. well, what's left to make this deal profitable?

You have to manage the deal.

It's almost as if you're having children.

A lot of fun having kids.

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