I think that conceptually, franchising is probably the single greatest methodology of creating wealth on the planet.

I don't think there's a better way because it takes ordinary, just regular average people.

And it allows them to buy something that could be exceptional and allows them to execute flawlessly and to create wealth and to scale it.

Left to their own devices, it's like, what would you be doing right now if not for that franchise?

I would have stayed a mortgage broker and I would have gone through the cycles of real estate and mortgage brokering. Hello, ready, it's Jake Sonsie. I host, Jake Gino podcast here with my co-hosts, a multi-family mentor, the coach, Chef, the father, six, the best-selling author, The G-Daddy.

Gino Barber, Gene, how's it going?

Jake, I'm doing good. I know I disappointed you a little bit because it seems as if I dress down today. I've got Rohn on today. Typically, the mallar comes out, but I didn't

wear a milar today. I'm sorry, brother. Roan. I'm going to try it. I'm open to it. We are making

happen today. Today's guest helps corporate executives build generational wealth and create

family legacies through customized franchise consulting.

Now, Gino, I had the McDonald's numbers.

So when we get into it, I'm going to spit some facts here.

You know, I think it's all about all about, he's been featured in the Wall Street Journal, New York Times, and CBS Money Watch.

He brings 20 years of hands-on experience, starting scaling, and turning around franchises, offering honest guidance to determine if franchising is the right path for long-term success. We're all about the long-termism, Gino, so it's going to be a good one. So, without further ado, Cliff Nodemacher, welcome the show. Thank you, folks. Appreciate it. Happy to be back. Hey, it's a first time for me. So that's right, you were away. We're going to knock this one out of the park. You know, franchising isn't something I feel like people just get into right out the gates when they're 18. So excuse me, Gino, if you, you've already heard it, but I want to know a little bit more of, you know, how you got into this and how the whole thing involved. Yes, I appreciate it. So, and you're right, it's a very expensive way to

become self-employed. more of, you know, how you got into this and how the whole thing evolved.

Yeah, I appreciate it. So, and you're right, it's a very expensive way to become self-employed.

There's no doubt about it. You could go hang your own shingle, do something on your own for far less.

So franchising is known as an expensive way to enter self-employment.

But with that comes a risk mitigation component, right? Your failure rate is significantly lower. So I started very young, raking golf balls out of ponds. I lived across

street from a country club in Long Island and used to clean them up with bleach and put them in

egg crates and sell them at the entrances. And I did this religiously. This was a business to me.

This wasn't cute. This wasn't fun. This was like focus. I was very focused as a young

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