Hey everyone and welcome back to Be You with BU. Today's episode is a great Q&A about riding the wave of

entrepreneurship. The interesting thing about waves is that just as one crashes down, another is starting

all over again. It's cyclical, right? Being an entrepreneur is a lot like surfing waves. Sometimes you're up and sometimes you're down.

Learn more about leaning in to those highs and lows in episode 89 of BU with BU. How to Ride the Wave of Entrepreneurship.

My question, and I know I've heard you talk a lot about this before, but it's just something that's current with me, is like the wave, the cycle of like I'm doing well,

and then I feel like I kind of crash, and then I'm doing well, and then I feel like I kind of crash.

How do I ride the wave and keep the wave going?

I think you just said it.

You ride the wave.

The reason I said that is if you've ever ridden waves before, I had a mentor mine.

This was years ago.

He recently passed a couple years ago.

And I'll never forget i was sitting in the

boardroom as a 30 000 square foot building and i was younger and um he was talking about

entrepreneurship and one of the things that he said about entrepreneurship as an entrepreneur

you're going to have to learn to ride the waves you're going to be up and you're going to be down

you're going to be up and you're going to be down until you hit a big wave, right? But that big wave will also come down too.

But you hope to hit some big enough waves that it keeps you on top for long enough to catch the next wave,

if that makes sense. But you have to keep swimming out to get in front in front of the waves and it's no different than life

um as soon as you start gaining momentum or you catch that wave there's going to be a new set of

obstacles that come into place and uh you're going to plateau your business is going to plateau you're

I mean we all go through a series of seasons and And how you do it is you just do it.

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