You're not looking for like a keyword killer that's just going to make you a ton of money.

You're looking for some of these really well-trafficked ones that aren't as competitive,

and you basically use it to find opportunities that you wouldn't have otherwise found.

Welcome to the art of Paid Traffic Podcast.

How's it going, everybody?

Today we are continuing our conversation with Google AdWords expert, Joel Runyon,

where we're going to shift a bit from the previous episode where we talked

about how best to set up your AdWords campaign to today, we're going to be talking about

how to use AdWords PPC in conjunction with your search engine optimization efforts.

Now, the concept that Joel shares today, it's a bit of, it's more of an intermediate to

advance strategy for using AdWords to boost your SEO efforts and get your site more

quickly and more highly ranked with Google.

So if you're just starting out with AdWords, definitely bookmark this episode so that you

can try these strategies once you've

gotten the hang of AdWords. Like I mentioned, this is a bit of, this is more of an intermediate

to advanced strategy. So in case you missed the previous episode with Joel and haven't heard

that one yet, I asked him to join me on the show because as part of his company, which is called

Impossible Ventures, he has a strategic online marketing

consultancy that focuses on both PPC and SEO. And he's worked with everybody from funded

startups to Fortune 500 companies, spending up to half a million dollars a month on both

Google AdWords and Bing Ad. So he knows this stuff.

He's got a ton of experience and expertise to share with us. And on the podcast here, my goal is

...