It's a lot like Christmas. It's a lot like seven days of Christmas. We even say that in our first email. It's going to feel like Christmas over the next seven days. And we list out everything that they're going to get, which gets them excited for the next seven emails. And then on that seventh day, we kind of pull the rug out from underneath them. But I mean, not in a sleazy way.

Welcome to the art of paid traffic.

What's up, everybody?

Rick Mulready here, and welcome to another episode of the Art of Pay

Traffic podcast. How's it going? Great to have you here. Thanks a lot for taking a few minutes

out of your day to hang out with me today. I really appreciate it. Here on the Art of Pay Traffic,

this is your one-stop shop for learning everything that you need to know about paid traffic.

You're going to get the best tips, the best tactics and strategies for using paid traffic to grow your business on autopilot

without having to empty your wallet in the process. Nobody wants to do that. Pay traffic is what

fuels the sales machine in your business and allows you to know exactly where your next lead and sale

are going to come from. Want to create freedom in your business? Learn from the best experts

in paid traffic what strategies are working and not working right here at the art of paid traffic.

All right, today I'm really excited to welcome Justin Brooke to the show.

Justin has been in the paid traffic space for over eight years now, and he runs a digital

advertising agency called I Am Scalable, super well-known guy in the space, very, very smart with

this stuff, and I'm really excited to have him on.

He's one of those guys that I could talk to for hours about paid traffic. And in fact, we talked for quite a while about a few different topics,

which is why this is going to be part one of my talk with him. And in this episode, we talk about

native advertising or what some people are calling content amplification. Great conversation around what's quickly

becoming a must-do strategy to generate leads for your business. There's a lot of topic,

a lot of talk, I should say right now about native ads and we really get into it here. So today

you're going to learn four areas on your website that Justin recommends to collect leads.

...