How Not to Lose Your Shirt with Google AdWords with Joel Runyon

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8 • 828 Ratings

🗓️ 24 February 2015

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Google AdWords expert Joel Runyon joins me today to talk about how to avoid losing your shirt with Google AdWords. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share. Today we're talking about how when you're setting up your AdWords, it can feel like every default option is Google just trying to take your money. Did you know the default setti...

Transcript

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0:00.0	All right.
0:01.7	That's how you should start every episode.
0:03.3	All right.
0:19.2	Hey, hey, what's up?
0:20.2	Welcome to the Art of Pay Traffic Podcast.
0:23.4	How's it going, my friends?
0:24.8	I'm Rick Mulready, and thanks a lot for listening to the show today,
0:28.1	where we are diving into Google AdWords in this episode with my friend, Joel Runyon,
0:32.9	who is an expert with AdWords.
0:35.8	Now, as you may or may not know, part of the vision for this show
0:38.9	is for me to discuss my journey with other forms of pay traffic that are outside of Facebook ads,
0:45.4	platforms that I've never used before to generate leads and sales for my business. And when it
0:51.4	comes to AdWords, I've never run them before. I understand the concept of it and everything,
0:56.3	but setting everything up with AdWords is a whole other story.
1:00.2	So today I'm going to be learning right along with you.
1:03.2	And I've asked Joel to join me today because as part of his company,
1:07.4	which is called Impossible Ventures,
1:09.3	he has a strategic online marketing consultancy
1:12.5	that focuses on PPC and SEO. And he's worked with everything from funded startups to
1:19.9	Fortune 500 companies, spending up to a half a million dollars a month on both Google AdWords
1:26.2	and Bing ads. So he's got a ton of
1:29.5	experience and expertise to share with us today. Now, my goal here at the art of paid traffic
	...

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