How to Promote Yourself, Share Your Offer and Convert New Customers, with Lindsay Pinchuk, Host of Dear FoundHer...
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 6 February 2024
⏱️ 22 minutes
🧾️ Download transcript
Summary
Summary
In this episode, Lindsay Pinchuk discusses the importance of self-promotion and driving conversions for business owners. She emphasizes the power of storytelling and sharing personal experiences to build credibility and engage with the community. Lindsay provides practical tips on finding stories to share, such as looking back at old photos and reflecting on past experiences. She also highlights the need to promote oneself without bragging and the importance of sharing one's offer regularly. Lindsay distinguishes between soft selling and hard selling and encourages business owners to find a balance between the two. Lastly, she emphasizes the effectiveness of sending an email to everyone in one's network to promote their business.
Takeaways
- Storytelling and sharing personal experiences can build credibility and engage with the community.
- Promoting oneself does not have to involve bragging, but rather sharing stories and experiences that make up one's greater story.
- It is important to regularly share one's offer and make it clear how people can work with or buy from them.
- Finding a balance between soft selling (sharing stories and success stories) and hard selling (directly promoting one's offer) is crucial.
- Sending an email to everyone in one's network can be a powerful way to promote one's business.
Chapters
01:05 The Importance of Self-Promotion
03:26 Finding Stories to Share
07:37 Promoting Yourself without Bragging
08:06 The Importance of Sharing Your Offer
10:59 Soft Selling vs. Hard Selling
16:09 The Power of Sending an Email
19:19 Conclusion and Call to Action
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Transcript
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| 0:00.0 | Hi guys, it's me, Lindsay Pinchock, host of Dear Founder. You'll hear me talk a lot about community in today's episode, which is why I want to make sure to let you know that Found Her Fridays are events for driving community among female founders are back in 2024. |
| 0:14.7 | We kicked off in January with a virtual event and an in-person found her Friday event outside of Chicago. |
| 0:21.7 | Our next in-person event will be Friday, February 23rd, outside of Chicago, and our next |
| 0:27.3 | virtual event for anyone is Friday, March 2nd. |
| 0:31.1 | Click the link in our show notes to access our registration and information for all of these |
| 0:35.1 | incredible opportunities and more, as we will be hosting Found |
| 0:38.7 | Her Fridays in other cities this year. Join us and our amazing community of support as we work |
| 0:44.2 | together to build and grow your businesses. And now on to the show. Dear Founder, I'm your host, |
| 0:52.7 | Lindsay Pinchuk. At 30 years old, I founded my first company with just $500, |
| 0:57.5 | building it to reach 3 million people and generate seven figures in revenue for six years |
| 1:01.8 | straight, all before I sold it. A decade later, I exited with one goal to support other women |
| 1:07.6 | in business through their own entrepreneurship journeys. As an entrepreneur, you wear every hat. |
| 1:13.2 | You burn the midnight oil and most of all, you pour your heart and soul into everything you do. |
| 1:18.6 | But there's no blueprint for success. |
| 1:21.2 | Every week on Dear Founder, you'll get to sit in as I pick the brain of some of my closest female founder contacts. |
| 1:28.4 | Save yourself time, money, and hassle, listening to the lessons of those who have already done it. You'll also |
| 1:32.9 | have the chance to hear about my own founder journey, how I built my first company, and now how I'm |
| 1:37.6 | building my second, as I share solo episodes filled with actionable lessons and steps that you can apply |
| 1:43.1 | to your business immediately. |
| 1:45.2 | Make sure to subscribe now so that we can build our businesses together each and every week. |
| 1:49.6 | Now, let's get into today's episode. |
| 1:52.8 | Welcome to another episode of Dear Founder. |
... |
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