From a Parking Lot and $600 to 85,000 Members, 115 Locations and $210MM per Year, with Morgan Kline, Founder of Burn Bootcamp
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 1 February 2024
⏱️ 42 minutes
🧾️ Download transcript
Summary
Learn how a $600 investment and classes in a parking lot turned into a fitness empire with a heart! Join Morgan Kline, co-founder and CEO of Burn Bootcamp to share her family’s journey from a modest beginning to spearheading a fitness franchise with over 350 locations and projected revenues of $210 million.
Morgan dives into the nuances of founding and growing a fitness franchise. She stresses the importance of adhering to core values and the company mission, especially when scaling up. Her approach includes nurturing a culture and partnering with franchisees who truly resonate with the brand ethos. Morgan's insights into guerrilla marketing and fostering community relationships are invaluable for aspiring entrepreneurs, particularly those eyeing the franchising route. She shares how grassroots efforts can significantly amplify a brand's presence and create lasting connections.
A highlight of the conversation is Morgan's perspective on integrating work and family life. She opens up about involving her children in her entrepreneurial journey, imparting lessons on hard work and positive societal contributions. Morgan also addresses the challenge of juggling work and family, offering practical tips on achieving a harmonious balance.
Quotes:
“Burn is the legacy that I'm building. And whether you are, you know, building your own brand or you're working for a brand like what you do every single day is just building legacy. And so make sure you're doing it in alignment with how you want to leave the earth. (13:59 | Morgan Kline)
“Here's the thing in franchising and anytime you're scaling your business, you are scaling yourself ultimately.” (25:29 | Morgan Kline)
Connect with Morgan Kline:
Instagram: https://www.instagram.com/morgan.a.kline
Get on the list for FoundHer Fridays:
https://lindsaypinchuk.myflodesk.com/foundherfridays
Grab Lindsay's 30 Simple Partnership Ideas: https://drive.google.com/drive/folders/1w2Xf0g8EbUongH1yAU5NrSVW49fQtslD?usp=sharing
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hi guys, it's me, Lindsay Pinchuk, host and founder of the Dear Founder podcast. And before we get |
| 0:06.0 | into today's episode, I have some exciting news. Found Her Fridays, our live networking events for |
| 0:11.1 | female founders are back for 2024. We kicked off in Chicago last week and virtually the week before. |
| 0:17.0 | All of our participants made some incredible connections and told me that they have so many amazing |
| 0:21.6 | new followers to engage with on Instagram from our event online and our one in person last week. |
| 0:27.4 | We'll be expanding outside of Chicago this year. I honestly can't wait to share more. |
| 0:31.9 | Our events will be free, but you'll have to RSVP. So make sure that you get on our list so that you can be the first to know when registration goes live. Space is limited. I can't wait to meet you. Now, on to our show. |
| 0:43.1 | I don't know about you, but I've seen Burn Boot Camp locations all over the country. It seems like |
| 0:48.6 | everywhere I go. And so, of course, I was curious. When Morgan Klein, co-founder and CEO of Burn Boot Camp, landed in my |
| 0:56.7 | inbox, I knew I needed to meet her. Little did I know when we first talked that this company |
| 1:02.7 | started with a $600 investment in a parking lot and now boasts 85,000 members, 115 locations, |
| 1:10.1 | and billions will be $210 million last year. |
| 1:14.0 | This interview took place at the end of 2023. |
| 1:17.1 | I love this story because it is one of grit, determination, and building as you go. |
| 1:22.5 | In 2013, Morgan joined forces with her husband, Devin, and together built one of the nation's best fitness programs. |
| 1:30.0 | Burn Boot Camp has not only given Morgan the platform to share her passion for healthy living, |
| 1:34.6 | but it's also given her the confidence to achieve whatever she thought possible for herself. |
| 1:39.1 | As a mother to three amazing children, Morgan can relate to a lot of women and moms out there that often put |
| 1:44.8 | themselves last in order to make sure everyone around them is taken care of. |
| 1:50.0 | Sound familiar? |
| 1:51.8 | Having a place like Burn Boot Camp allows women to feel confident, empowered, motivated, |
| 1:56.4 | and stronger than ever. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Lindsay Pinchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Lindsay Pinchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.