The Out of the Box Way to Get on Retail Shelves Nationwide, with Amy Cohn, Founder of Joydays
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 8 February 2024
⏱️ 42 minutes
🧾️ Download transcript
Summary
How can a career crafting innovative experiences for giants like Disney, Oprah, and Sony spark the creation of a health-focused food brand? Meet Amy Cohn, the founder of Joydays, a company offering blood sugar-friendly snacks. In this episode, host Lindsay Pinchuk talks with Amy, who leveraged her remarkable journey through some of the most innovative tech and media companies to create Joydays, a brand dedicated to blood sugar-friendly snacks. At Disney, Amy pioneered their first social network; as head of product at Oprah, she shaped influential digital content; and at Sony, she steered emerging global platforms. These roles equipped her with a unique blend of insights and skills, which she applied to addressing a gap in the market for healthier snack options, particularly for those managing diabetes.
Amy walks us through the inception of Joydays, inspired by her personal health challenge with colon cancer and the frustration with the lack of suitable snacking options. She details how she engaged with dietitians and chefs to perfect a product that balances fiber, protein, low sugar, and low carbs without compromising taste.
Amy discusses the intricacies of fundraising in the consumer packaged goods (CPG) industry and the importance of maintaining an unapologetic stance on company culture and team building.
Concluding the episode, Amy offers actionable advice for entrepreneurs, including the necessity of rigorous time management, finding personal joy and balance, and being uncompromising about the culture and team you wish to build.
Quotes:
“You need to really understand the market, prioritize your features and build that out and understand the consumer and figure out what would build a community.” (13:46 | Amy Cohn)
“Be ruthless about your time. And that includes not just focus everything Your hours need to be focused on creating value, but also more importantly, the energy of the people around you is also a time, you know, is people who believe in you, people who give you that energy, because time and energy is the biggest asset you have in creating a business.” (36:13 | Amy Cohn)
Connect with Amy Cohn:
Instagram: https://www.instagram.com/getjoydays/
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Transcript
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| 0:00.0 | Hi guys, it's me, your host, Lindsay Pinchuk. On today's episode, you're going to hear from a new founder. |
| 0:06.5 | Her company is less than a couple of years old. As you'll hear Amy Cohn describe, starting a business is hard work. |
| 0:13.3 | But if you have the right mindset and tools, your journey will be that much easier. So in case you missed it, grab my five tips and top tools for starting your |
| 0:22.1 | business and take the guessing out of where to begin. Grab the document. It's totally free through the link |
| 0:28.0 | in my show notes. And now on to the show. I'm glad that I took a chance and reached out to Amy Cohn |
| 0:34.1 | to be on today's episode. You see, I was pitched by a PR person for her to be a guest. |
| 0:39.7 | However, the pitch that was sent to me, it was addressed to a different podcast. And I was |
| 0:45.4 | annoyed, but I was also fascinated with Amy's story. And so I reached out to her on my own through |
| 0:51.3 | LinkedIn. And while I shared the snafu with her, I also asked her |
| 0:55.3 | if she would come and be a guest on the show, and she gladly obliged. Amy Cohn, founder of Joy Days, |
| 1:01.2 | is a media industry veteran. Previously, the head of product at the Oprah Winfrey Network and |
| 1:06.0 | executive director at Sony Pictures, Amy decided to enter the food industry when she was unexpectedly diagnosed |
| 1:12.0 | with colon cancer in 2020. After her diagnosis, Amy became increasingly aware of the foods that she |
| 1:18.8 | was putting into her body. She realized that most of the snack products dominating grocery |
| 1:24.0 | store shelves were more marketing healthy, but not made or even good for |
| 1:28.6 | actual medical or health concerns. I am so excited for you to hear this journey and this story |
| 1:34.8 | and how far Amy has come in such a short time. So come on in and meet my guest today, |
| 1:40.9 | Amy Cohn, founder of Joy Days. |
| 1:50.8 | Dear founder, I'm your host, Lindsay Pinchuk. At 30 years old, |
| 1:56.2 | I founded my first company with just $500, building it to reach 3 million people and generate seven figures in revenue for six years straight, all before I sold it. A decade later, I exited with one |
| 2:02.3 | goal to support other women in business through their own entrepreneurship journeys. As an entrepreneur, |
| 2:07.8 | you wear every hat. You burn the midnight oil, and most of all, you pour your heart and soul |
... |
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