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The Tom Ferry Podcast Experience

How to Prepare Now for AC (After COVID) while We’re Still in DC (During COVID) | #TomFerryShow

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 21 April 2020

⏱️ 20 minutes

🧾️ Download transcript

Summary

They say necessity is the mother of invention. I think we’re all seeing how true that statement is with our very own eyes. I know I’m noticing a definite change in people when I take a look at what they were doing “Before COVID” (BC) versus what they’re doing now, “During COVID” (DC). And I wanna talk about it on today’s #TomFerryShow… …Including giving you strategies and an essential tool for the actions you should be taking now (DC) and how to maintain that newfound momentum AD, or – you guessed it – “After COVID.” Whether you’re someone who felt the squeeze and jumped into action or if you went the other way – retreating while waiting and hoping for this to pass – this is information you definitely need to digest.

Transcript

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0:00.0

For the majority of my life I have been passionate and dedicated about changing lives and growing businesses

0:07.0

through synthesizing from the very best their strategies, their tactics, their mindset techniques to help you and your business grow.

0:15.7

Join me as we take it to the next level.

0:18.6

Welcome to the Tom Ferry Show.

0:20.8

Hey, welcome to the Tom Ferry Show.

0:23.0

Today I want to talk to you about BC, DC, and AC.

0:27.0

And you already know what I'm saying.

0:29.0

I'm looking at so many people that have performed so admirably have done so well in DC during COVID.

0:37.0

Even in many cases in BC before COVID, they weren't operating at the level that they were operating as they are today.

0:44.4

I don't know what it is.

0:45.8

You may be the same way.

0:47.4

Maybe just sometimes we need our backs against the wall and maybe just sometimes we need to have that pressure to truly perform.

0:55.8

Now you might be watching this and saying, Tom, that wasn't my situation during the last 30 days.

1:00.9

And if that's the case, I'm going to give you a bunch of strategies for DC and

1:05.2

AC after COVID to make sure that your business is in the best possible position.

1:11.6

So I want to start by saying if you and I were sitting together

1:14.5

one-on-one the first thing I would do is I would ask you to write down, tell me

1:18.5

about all the ways you are marketing and generating business and branding yourself BC before COVID.

1:25.6

You know I would ask you how many emails went out to your database?

1:29.2

How often were you calling or texting your database?

1:31.8

Did you do events, right, to connect with people

1:34.1

and to share the love and ultimately build your brand?

...

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