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The Speaker Lab Podcast

How to Position Yourself as an Expert with Chris Ducker

The Speaker Lab Podcast

The Speaker Lab

Education, Authors, Coaching, Business, Entrepreneurship, Public Speaking, Smallbusiness, Side Gig, Marketing, Public Speakers, How To, Speaking

4.8575 Ratings

🗓️ 6 March 2018

⏱️ 35 minutes

🧾️ Download transcript

Summary

One of the most important things you can for your speaking career is to find out how to position yourself as an expert. And I could think of no one better to describe and demonstrate this topic than my good friend Chris Ducker.

Chris is an internationally-recognized expert on all things personal branding. He's also a best-selling author, globe-trotting speaker, and successful business mentor. He knows more than a thing or two about standing out as an expert!

On today's show, we're talking about his latest book, Rise of the Youpreneur as well as the origins of Chris's speaking career and his personal brand. He also explains why you should want to become someone's favorite and how to grow your personal brand beyond the stage. Listen to those great topics and more with me and Chris Ducker today on episode 175 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

  • How do you figure out who you serve and what problem you are solving?
  • What is the Youpreneur self-awareness test?
  • Why being different is better than being better!
  • How do you build a business that is 100% original?
  • Why is a book one of the best expert positioning strategies?
  • What percentage of your audience is likely to become a client of yours?
  • What NOT to do when you finish speaking!
  • Where are some of the best relationships forged and the best business deals made?
  • And so much more!


EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Fran, Graham Baldwin here.

0:01.4

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

0:10.2

Well, that tool exists.

0:11.4

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

0:19.6

Even better, we're going to teach you exactly how

0:22.1

to create that tool for your speaking business in under an hour. For a limited time, we're going to

0:26.9

be offering a free live training on how to build and use this marketing asset to start booking

0:31.9

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

0:38.5

That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.

0:48.8

Hey, what's up? My friend, Grant Baldwin here. Welcome back to the speaker lab podcast. I hope

0:52.0

you're doing well. Hope you're having a great day. And I hope you're continuing to book speaking engagements and make a little dent in the world. Hey, as I've often told you before, if you are looking for a step-by-step plan and system on how to find a book speaking engagements, I would encourage you to attend one of our upcoming free training where we are teaching you a step-by-step plan on exactly how to do that. So if you want to know how to do that, you definitely want to stop by free speakerworkshop.com. Again, that is free speakerworkshop.com. And again, we're going to walk you through exactly how you can find and book speaking engagements, how you can share your message with the world and how you can make an income and an impact. All right. Hey, let's get to today's guest. Today we're talking with my good buddy Chris Ducker, my brother from another mother. And Chris actually has a brand new book out that I highly recommend and encourage you to check out. It's the book called Rise of the Eupreneur. It's out now. Definitely stop by and check that out. In our conversation today, Chris and I, we talk about how to position yourself as an expert. We talk about how to overcome imposter syndrome. This is something that a lot of speakers, a lot of entrepreneurs and youpreneurs, as Chris would call them, deal with. And so we talk about how to deal with that. We talk also about how to build your personal brand beyond just speaking. So I know because you're listening, you're interested in speaking, but I know from talking with a lot of people that you're probably also

2:03.9

interested in building your business beyond the stage. So that may be creating a course,

2:08.4

creating a podcast, creating a blog, building an email list, could be coaching or consulting any number

2:13.4

of products or services that you may be looking at, maybe even publishing a book like Chris

2:16.9

has done here. So a lot of great information here with Chris. So definitely tune in,

2:21.2

lock in, and let's get right into it. Hope you enjoy this conversation with my buddy Chris Ducker.

2:28.9

So my friends, hey today, hanging out with my good buddy, Chris Ducker, who is one of the

2:33.6

baldest and most beautiful men that I know. How are you today, dude? I'm so good. And for somebody as beautiful and as bald as you, to say that about me, I just feel so very, very blessed right now. Well, Chris and I've been longtime friends and hung out together a lot and got a lot of admiration and respect for him, so I appreciate you hanging out with us today. So you got a new book that we're going to be touching on a little bit today that is now out called Rise of the Eupreneur. So I want to dig into that because I know that there's a lot there for speakers and I know that you also have done a lot of speaking as well. So let's start by talking about from a before before we get into the Eupenur side of things,

3:08.1

historically, let's kind of backtrack. What kind of speaking have you done in the past and

3:11.5

how is speaking kind of fit into your business? Well, I mean, I guess really my speaking kind of

3:16.1

began with things like seminars and workshops right the way back in the UK. I was in the

3:21.3

publishing and the event organization space in the UK for about a decade.

...

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