How to Speak to the Education Market with Scott Backovich
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 13 March 2018
⏱️ 41 minutes
🧾️ Download transcript
Summary
Ever wonder how to speak to the education market? Are you interested in making a career out of touching the lives of students, teachers and the parents of students? If so you are in the right place!
Joining us for this show is my friend, Scott Backovich, one of the leading speakers in the youth market. Scott may look young but he has plenty of experience and wisdom on this topic, and he shares it all with us today.
On episode 176, we talk about about how he finds and books school assemblies and school leadership conferences, and who to contact at schools depending on the region of the school. He also explains how to transition from free speaking gigs to getting paid, and more on today's edition of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
- How did he network and find other speakers to learn from early on in his career?
- Is being great on stage the best marketing strategy?
- Why isn't constant communication from a speaker a good thing?
- Where do you start if you want to speak to school audiences?
- Why did he intentionally not have a presence online at one point in his career?
- What are the most common topics speakers are hired for in the education market?
- What four groups are eager to book speakers - even those with no experience?
- What is HOBY and why does he speak at two of their events each year (for free)?
- And so much more!
EPISODE RESOURCES
- Scott Backovich's web site
- Scott Backovich on Twitter
- Scott Backovich on YouTube
- Hugh O'Brian Youth Leadership Foundation
- Find and contact potential gigs
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. Hey, what's up, my friends? Grant Baldwin here. |
| 0:50.2 | Welcome back to the speaker lab podcast. We do appreciate you being with us and hanging out with us today. And you're in for a treat today. All right? So if you are interested in speaking |
| 0:58.3 | in the education space, speaking to high school students, speaking to middle school students, |
| 1:03.0 | speaking to teachers or parents, then you have come to the right place because we got a great |
| 1:07.6 | conversation and discussion with my buddy Scott Bakovich today that I think you're really going to enjoy. Before we get there, I want to remind you, if you haven't already, you definitely want to stop by and check out free speaker workshop. This is a free training that we offer, teaching you exactly how to find and book paid speaking engagements, all right? So we don't want you to miss out on this. Again, you can go register. It's totally free. And again, you can stop by check out free speakerworkshop.com. Again, that is free speakerworkshop.com. Listen, I tell you about it all the time. What are you doing? What are you waiting for? Go check it out. Again, free speakerworkshop.com. All right, so once again, And today we're going to be chatting with Scott Bakovich. Scott is a speaker in the youth market, although he looks like he's 12. He's been at this for a while, and he's got a lot of experience, really knows what he's talking about and has a lot of great thoughts and wisdom to share today. We talk about him and how he got started. We talk about him speaking in the youth market, in the education space, how he speaks to school assemblies, how he books school assemblies. One of the things that Scott has done really well is he does a lot of school tours. |
| 2:04.9 | So he speaks in multiple schools in an area. So he talks about how he organizes those, how he puts |
| 2:09.9 | those together. And also talks a lot about school conferences, student leadership conferences |
| 2:14.0 | that he works with and how he books those as well. So again, if you |
| 2:17.9 | are interested at all in speaking in the youth market, then listen, Scott is definitely a guy to pay |
| 2:22.3 | attention to and to learn from. So make sure that you tune in, make sure you dial in and make |
| 2:27.0 | sure that you listen in on this conversation with my buddy Scott Backovich. Enjoy. |
| 3:10.4 | What's up, my friends? Grant Baldwin here. Hey, today, joined by my buddy Scott Bacovic, who is one of the leading youth speakers in the on the world, planet, galaxy. We'll take it. We'll take it. We'll just see how we'll roll with that. So how are you today? Brother. Cool, buddy. How are you? Appreciate you hanging out with us. So we've crossed past multiple times over the years and you do a ton of you speaking. So why don't you, for those that aren't familiar with you, give us a quick snapshot on the speaking that you do. How much you're speaking, who you're speaking to, what you speak about and that overall nutshell. Yeah, I've been doing this for 10, 11 years now, which is weird. Really? That's been that long? Yeah, because you had to think, like it was 17 when I got started. I met you when I was probably like 19, 20, 29 next week. Wow, you're an old man. It's sad. It's a threshold here. But it's primarily at youth market. So of schools a lot of conferences a lot of student |
| 3:26.8 | council work some CTSO stuff sprinkled in at this point and it's full tours so I'm |
| 3:32.9 | guess I know you and I were chatting about it earlier I'm gonna guess around 120 engagements this |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from The Speaker Lab, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of The Speaker Lab and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

