How to Optimize Your SEO Strategy and Start Converting (Nate Fischer)

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.7 • 793 Ratings

🗓️ 31 March 2026

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Nate Fischer is a technologist and the CTO of Local Optics, a digital marketing and SEO company focused on helping home service businesses dominate their local markets. With a background in software development and search engine optimization, Fischer has built his career at the intersection of data, automation, and performance-driven marketing.

Throughout his work, Fischer has helped contractors and service companies rethink how they approach online growth—moving beyond traditional SEO tactics and toward systems that leverage real-world job data, customer interactions, and proof-based content to drive results. His approach emphasizes turning everyday field activity into scalable digital assets that improve rankings, increase visibility, and generate consistent inbound leads.

At Local Optics, Fischer has played a key role in developing strategies that integrate CRM data, reviews, and multi-channel marketing into a cohesive growth engine. By focusing on measurable outcomes and long-term infrastructure, he has helped businesses reduce reliance on outdated agency models and take greater control over their marketing performance.

Timestamps:

00:00:00 Cold Open

00:00:11 Title Sequence VO

00:00:30 Show Notes VO

00:01:15 Intro Into Interview

01:07:43 Outro

FOR MORE GREAT EPISODES:
The Mello Millionaire - https://open.spotify.com/show/1jsZaiMgWe0EGaPfLtelDW?si=3de6091af58d41b4

Check Out My Social Media:

TikTok
- https://www.tiktok.com/@officialtommymello

Instagram
- https://www.instagram.com/officialtommymello/

Facebook
- https://www.facebook.com/thomasmello/

Transcript

Click on a timestamp to play from that location

0:00.0	If you are not already running ads, doing SEO, testing e-local, testing thumbtack,
0:07.0	then I don't think there's a chance that you're going to be around in five years from now.
0:11.0	Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs and experts in various fields,
0:18.0	like marketing, sales, hiring, and leadership to find out what's really behind
0:23.1	their success in business. Now, your host, the Home Service Millionaire, Tommy Mello.
0:29.8	Before we get started, I wanted to share two important things with you. First, I want you to
0:34.1	implement what you learned today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview.
0:41.6	So I ask the team to take notes for you.
0:43.2	Just text notes, N-O-T-E-S, to 888-526-1299.
0:50.6	That's 888-526-1299, and you'll receive a link to download the notes from today's episode.
0:58.4	Also, if you haven't got your copy of my newest book, Elevate, please go check it out.
1:03.2	I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states.
1:09.3	Just go to elevate and win.com for slash podcast to get your
1:13.0	copy. Now let's go back into the interview. All right, guys, welcome back to the home service expert.
1:18.2	I got Nate Fisher in the house. He spent some of his time in Lake Tahoe and some in San Francisco.
1:23.9	Today I'm super excited. Reminds me of a story. I, uh, I interviewed the CT or the CMO at
1:30.2	Groundworks, Matt Malone's company. And they were telling me their lead ag percentages. Uh,
1:36.6	they were telling me what they spent on PPC. And the reason I'm really excited is I was like,
1:42.0	how could you spend 24% of your money on PPC?
1:46.2	And 22% of your comm on lead ags.
1:49.3	And I went through all these questions and he said, dude, organic.
1:53.9	He's like SEO, Google optimization on the GVPs.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tommy Mello, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tommy Mello and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.