How To Negotiate Your Next Real Estate Deal

Jake & Gino: Real Estate Investing & Multifamily

Jake & Gino

Smartinvesting, Buyingrealestate, Investing, Multifamilyrealestateinvesting, Business, Investingsmart, Apartmentinvesting, Management, Makingmoney, Realestateinvesting, Cashflow, Jakeandgino, Realestateinvestment, Commercialrealestateinvesting, Buyingapartmentbuildings, Entrepreneurship

4.9 • 842 Ratings

🗓️ 14 January 2026

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this conversation, Gino Barbaro discusses the essential skills and strategies for negotiating real estate deals and business acquisitions. He emphasizes the importance of listening to the other party, understanding their needs, and creating a connection to facilitate successful negotiations. Gino contrasts principled negotiation, which focuses on maintaining relationships, with positional negotiation, which is more about winning at all costs. He also provides insights into structuring seller financing deals and the importance of preparation in negotiations.

Transcript

Click on a timestamp to play from that location

0:00.0	Hello and welcome. My name is Gino Barbaro, one of the co-founders of Barbaro 360 and Jake and Gino.
0:06.4	And in today's lesson, we're going to be discussing how you can negotiate your next real estate deal or business acquisition.
0:28.6	It all starts with negotiation and learning a couple of skills on negotiation.
0:33.6	I'd like to start off by reading a couple of quotes on negotiation to really lay the foundation for you to really understand what's going on with negotiation and not using the
0:38.9	stereotypes that we were brought up with the strong arm only wins i get my deal or no deal it's
0:45.1	my way or the highway that's not how a true negotiator works they work with a little more finesse
0:50.5	and they work with a little more knowledge and some listening skills so So let me read these two quotes to you. Most people approach a negotiation so preoccupied by the arguments that
1:01.1	support their position that they're unable to listen attentively. Simply put, it's all about us.
1:11.1	We're not listening to the other side.
1:13.6	What's in it for me?
1:15.8	Zig Zigler's famous radio station, WIIIIFM, what's in it for me?
1:22.1	We're so preoccupied, but why what we want, that we're not even there to listen to what the other side
1:28.5	wants. It's really all about solving the other side's problems and seeing if that fits in with you.
1:33.9	But you have to listen first. And the other quote is the goal is to identify what your
1:39.6	counterparts actually need, not what you think they need, and get them feeling safe enough
1:45.6	to talk and talk and talk some more about what they want. I think ultimately, a negotiator,
1:52.9	a parent, a business leader needs to create some type of connection. If we are out there just
1:59.7	trying to solve problems and trying to do deals, it's great, great sentiment.
2:06.2	But if you don't connect with the other side in some way, you'll never really get to know the answers.
2:12.7	You'll never get them to be safe enough to actually tell you what they're looking for. You need to connect first.
2:20.0	You need to listen to them first. Don't think of them as just a deal. Think of them as a way to
2:26.5	help them solve their problems. And if you can solve their problems, man, you can make a ton of money
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Jake & Gino, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Jake & Gino and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.