Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your

instructors Neil Patel and Eric Sue.

Today we are going to talk about how to maximize your ROI with social media this year.

So with social media, what you'll find is reaches continually declining.

I did a survey talking about where marketing budget is going in

2023 and for organic social people are generally planning to spend less

and the main reason being is the reach is just

getting cramped down by these social networks which makes our ROI tougher and then

with the paid advertising the issue that companies are having because of the

iOS privacy changes and then eventually

with the Android privacy changes it's making it harder to spend the same amount of

money and get the same amount of return that you once were because these platforms

don't have much data on the users so the

targeting isn't as great as it used to be. So how do you maximize your ROI with

social media? We're going to break down one thing that you can do that's really simple that a lot of people aren't doing.

So it's called Influencer Marketing.

If you look at Google Trans, Influencer Marketing is exploding.

And what you're finding is finding is companies are still just

posting the same old content, same old videos, same old stories, and this kind of stuff isn't really

producing as much ROI as it used to. But what's still

effective is people still have followers. They have an audience and if their audience is related

...