The Secret to Converting More Leads into Customers

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 20 January 2023

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2345, Neil and Eric share their top tips for converting more leads into customers. When it comes to lead generation, there are some common misconceptions that often influence our decision-making. In today’s episode, we examine the biggest mistake people tend to make and offer tried and true advice on how to turn your leads into customers. Tune in to learn about the small steps you can take to make considerable improvements in your overall conversion rates! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Secret to Converting More Leads into Customers. [00:25] The biggest mistake people make when it comes to lead conversion. [00:35] How clear framing can elevate your lead generation. [01:55] Steps that will help you maximize time to value. [03:16] Why it will take multiple improvements to increase lead conversion. [03:43] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February! [03:56] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: SmartForms ZoomInfo Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:18.6	Today we are going to talk about the secret to converting more leads into customers.
0:26.0	The biggest thing that people get wrong when it comes to converting leads into customers
0:31.5	is that, oh, I need to get the most amount of leads.
0:35.0	It's actually before you even get the lead, how you frame things, that really helps.
0:42.0	So here's the example.
0:44.0	You can have a webpage, let's say if you're selling to enterprises, you can have a web page
0:47.6	just because people to fill in their form fields and just give the basic information,
0:51.2	name, email, and phone number, and have very little copy and you'll find that you usually
0:56.0	get more form fields, but they're not qualified and they're not always 100% sure on what you're asking.
1:01.6	What we found is there's a few main ways.
1:04.2	So the first is, how do you get them
1:06.8	to understand truly what you're offering is,
1:09.3	what makes you unique and have a lot of copy that explains it,
1:12.4	testimonials, you know, social proof, etc.
1:16.3	So then that way you're getting the right type of leads.
1:18.8	Second is you ask for enough form fields that help you qualify and you can use smart forms a lot of
1:26.0	players like Zoom info offer quite a bit of data so they can help you
1:29.4	prepopulate so people don't have to type in everything manually. So that way you can qualify your leads
1:33.8	and then focus on the right ones.
	...

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