Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with

your instructors Neil Patel and Eric Sue.

Today we are going to talk about how to get 50% plus email marketing open rates.

So I'll start first before you go, Neil.

Go for it.

So we actually started a new newsletter called the Growth Weekly newsletter and so my newsletter I think is about

60 70 80,000 people maybe in aggregate but we started a new one that has like 14 or

15,000 people on it and it's just a weekly newsletter just saying, oh, these are the

latest trends, here's the newest content that we put out there. And I think so

far we sent a couple hundred thousand emails or maybe even close to a

million now. Neil, I think you've seen stuff like this in the past too so in this

episode we just want to share with you how we've gotten 50% but also keep in mind

that 50% is not always realistic for the long term. Yeah when your list is

smaller and you're newer you you're going to get a higher open

rate so you send out more emails, this is going to go down.

But there's a few things.

The first one, which is really obvious, is if the content you keep sending out is

sucks, people aren't going to open up your emails. If the content you keep sending out is socks, people aren't going to open up your emails.

If the content you're sending out is amazing, they're going to look forward to it, you're going to get higher open rates.

The next one is the less emails you send out, the better your open rates are versus if you just keep bombarding people like three, four, five times a week.

Then you got scrubbing your list. People keep sending emails to people who don't want it.

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