HOW TO MASTER THE SALES CONVERSATION AND WIN THE LARGE B2B DEALS

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 25 July 2023

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
ALL CONTENT IS VIDEO BASED AND SELF PACED
I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

Email me additional questions: briangburns@me.com

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

It would pay for itself if I closed only one new deal of $X value.

Please let me know by Friday if I can move forward with this 1 year course.

Thanks,

Here are some student interviews from the courses:

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry

Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2

Twitter: @briangburns

LinkedIn: Brian G. Burns

Facebook: Brian Burns

YouTube: Brian Burns SALES PODCAS

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, before we get into this interview, I want to just want to congratulate everybody
0:05.2	who's listening to a sales podcast and doesn't even have to be mine, congratulations.
0:11.4	I was doing some research and some math this week trying to understand how many sales
0:17.8	people are spending their time trying to get better at the profession that they chose.
0:24.6	Learning to podcast, going to webinars, reading books, and the math didn't look very good.
0:33.8	Looks good for you guys, meaning that the ones who do it, clearly you're going to get better.
0:41.2	Just because you're curious about it.
0:43.1	Yeah, you might learn a new skill, you might think about sales a little bit differently,
0:47.8	but you want to get better.
0:51.4	Guess what percentage it is?
0:53.8	It's scary low.
0:56.2	And I just submitted a poll on LinkedIn, hasn't closed out, but the results are nothing less
1:05.0	than delusional, meaning that more than 45% think they do it at least an hour a week.
1:16.8	My math shows 1 to 3%, very little, tiny, closer to 1%.
1:24.1	Now let's say I'm wrong, let's say I'm way off, am I 3, 30 times off, 40 times off?
1:34.4	Hmm, probably not.
1:36.7	So look around, sales is one of those delusional professions where people think they're so much
1:44.0	better than they are.
1:46.1	Who am I to say that?
1:48.2	Well, myself, I guess, I would just look at it this way.
1:53.6	Look at all the people who complain about not getting the results that they want.
2:00.3	And does the blame go to them?
	...

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