7-Point Website Redesign Checklist | Ep. #423

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 27 September 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #423, Eric and Neil discuss the 7 point, website redesign checklist. Tune in to know what you need to consider before changing or redesigning your website. This way you can make the changes without any risk to your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point Website Redesign Checklist 00:34 – First is to make sure that your website is designed with a strong SEO foundation 01:01 – For WordPress, build up your SEO first 01:12 – Second is to keep track of your existing URLs in a checklist 01:25 – Third is to NOT forget about your site speed 01:30 – Check GTmetrix to find out your site speed 01:41 – Fourth is to keep mobile in mind because a bigger percentage of website visitors are mobile users 01:50 – Use Google AMP framework 01:59 – Don’t forget about your pixels like the Google Analytics pixels and Facebook pixels 02:20 – Sixth is to figure out the copy for your content before redesigning it 02:35 – Last is to check your website’s resolution in different browsers using Browseo 03:02 – Think about your website responsive design, too 03:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat-mapping analytics tool 03:25 – Go to SingleGrain.com/giveaway for multiple entries 03:35 – That’s it for today’s episode! 3 Key Points: SEO is very important for websites so make sure that your SEO foundation is strong. Since most people are on mobile, make sure your website is optimized for mobile so they get the best viewing experience possible. Design and website response are crucial for the user experience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about a 7-point website redesign checklist.
1:02.0	So I'll go with number one. Number one, make sure that your
1:04.9	site is designed with an SEO foundation. You don't want to come back in time and have to go back and fix
1:11.1	these SEO changes. I mean, let's say gets you know pretty big and you have all these
1:14.9	SEO issues. Let's say you have to you know redo your URL structure and things like that.
1:19.1	Developers don't really want to work on that stuff right And then you might as well get that foundation right first
1:23.7	so you can gain more traffic down the road.
1:26.4	So a lot of people forget about the foundational pieces.
	...

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