How to Market Like Apple in 2020 | Ep. #1240

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 December 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1240, we share the strategies for marketing like Apple in 2020. By creating more products that are integrated, Apple keeps customers reliant on them, and people keep coming back to buy the latest devices. Tune in to hear how Apple is diversifying into other markets to remain at the top of their game! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Market Like Apple in 2020. [00:45] What Apple’s marketing approach used to be. [01:09] Launching their products to influencers and letting them do the marketing. [01:36] How utilizing influencers saves on costs. [01:51] How integrating all their products get people to keep buying from them. [02:23] Integrate with other partners to pull customers and make them reliant on you. [02:54] The positive change of Apple listening to feedback now. [04:00] Apple’s easy-to-navigate website and all the benefits of simplicity. [04:55] Integrating your other products and services at the checkout point on your website. [05:32] Why you have to pay attention to your surroundings and diversify. [06:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Apple Cybertruck Amazon Netflix Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:56.0	And today we're going to talk about how to market like Apple in 2020 because in the past we actually
1:01.9	had an episode on how to market like Apple but it's time for us to refresh this one
1:06.3	Talk about how it's gonna work in 20 20 so Neil what are your thoughts around this in? I can go first or you can go
1:14.4	Go for it. All right, so I'm actually wearing the AirPods Pro from Apple right now and when I think about how they marketed that product itself
1:22.2	They're kind of changing things up a little.
1:24.0	They used to do the big reveal, right? Same thing with their Apple Macbook Pro, which is actually their 16-inch, which is one of the highest rated
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.