How Storytelling Helps Increase Conversion Rates | Ep. #1239

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 22 December 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Storytelling in Business. [00:36] Examples of companies who have made stories part of their brand. [01:01] Why storytelling is such a powerful strategy in business. [01:22] Thinking of stories as rollercoasters and highlighting the ups and downs. [01:55] The biggest benefit to being more relatable as a brand. [02:28] Realizing that your story is about you being a guide for your customers. [03:08] Picking the right time and place to share your story. [03:35] How stories also help to sell higher-priced items. [04:44] The importance of stating what your plan is for guiding people. [05:17] Encouraging and challenging customers to take action. [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Beats by Dre Nike StoryBrand Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.1	Storytelling is something that's been used
0:52.4	for thousands and tens of thousands of years.
0:55.0	It's where someone ends up breaking down a story, such as when you're a little kid, you probably heard the story of Little Red Riding Hood, the Three Little Piggies, right?
1:05.3	Those are all examples of stories.
1:07.1	Now in business, people tell stories.
1:10.2	A good example of this is Beats by Dre. They had a story, right? How they ended up, how Jimmy and Dr
1:17.1	Dre ended up creating Beats by Dre and why they did it and why people were using it.
	...

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