Hey Dan, how do I make my copy flow well?

How to make yourself copy flow like a Tai Chi master.

So let me give you three tips on that.

First of all, you want to write the way that you talk.

Very often because the way that we are trained in school,

that when we are writing, we turn into very much

like a different person, a different writer, right?

You write very academically versus writing the way that we talk.

Now maybe when you text, you do write the way you talk,

but when you're doing any kind of writing,

you want to write like you're writing in an essay

back in school or a paper.

Well, that's not how it works.

When you are writing self-copy,

you want to be very, very conversational.

So write the way you talk,

imagine you're not talking to a teacher or professor,

you're talking to a friend, right?

Because that's what builds trust.

You want your sales copy to convey a message,

to transfer emotions, and the best way to make sure

that your message lands is to make sure that your message lands is make sure that you write

...