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The Boostly Podcast

How to make your Airbnb listing stand out

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0302 Ratings

🗓️ 3 June 2021

⏱️ 5 minutes

🧾️ Download transcript

Summary

Welcome to Boostly Podcast Season 11 Episode 93. This is a recap of my Facebook live where I talked about how to make your Airbnb listing stand out. 00:00 Start 00:50 Get to know your ideal customer 01:20 Your pitch 01:50 The title is very important • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Transcript

Click on a timestamp to play from that location

0:00.0

So, I went searching on the interabs and I wanted to find out what was the most popular

0:06.7

or most requested question on these websites where you ask questions such as Cora, etc.

0:14.6

And the most requested question was how do I make my Airbnb listing stand out?

0:23.3

And I wanted to record this daily episode of the Boosely Podcast to give a host to our

0:28.4

wondering this, the simple answer. Now, if you've got to think about this, there's three important

0:34.8

things that you have to do to make your listing stand out. Number one, and before we do number one,

0:40.7

please make sure you smash that like button so the algorithms get going, and then more and more

0:45.6

more people will find out about this. Number two, let's go into number one. Number one is

0:53.1

you got to know who your ideal customer is. Your customer avatar is spoken about so many times

0:58.3

customer avatar. For those who don't know, it's your ideal guest. The main person you want to

1:01.6

walk for that door. The one that walk through the door and gives you an instant five-star review

1:06.0

before they've even stayed a night. Those are your ideal guests. The ones that you just design your

1:10.8

property in mind for, that's your customer avatar. So with that in mind, you've got to make sure

1:15.6

that you present your property on Airbnb with your customer avatar in mind. Let's go to number two,

1:21.6

the picture. The first thing that the eye gets drawn to isn't the price, isn't the review,

1:27.2

it's the pictures. They go pictures, then price and review. So make sure that the picture is the

1:34.0

most important thing. That's how you make your property stand out. Think about your customer avatar,

1:38.5

think about what they would want to see, what would stand out, and that is what you would do your

1:43.5

USP, your unique selling picture. Then it's the title, okay? So the title is really important. Don't

1:50.8

put things in the title that the filters of Airbnb will give you. So if you have a two-bedded

1:59.0

property, and it is clear from the filters down that you will be able to sleep for people,

2:04.7

you've got two beds. Don't put two beds. You've got to be able to put things that will stand out

...

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