So, as I always do, I love to go around the interwebs and I love to see blogs and articles

and surveys and stats.

And this one came out to me, it's from Bazaarvoids, I know talking about influencer marketing

stats.

Now, before we go down the full rabbit hole of influencer marketing and what you think

it may be, the stat that I want to draw your attention to is 90% of consumers trust here

recommendations.

Now, when I say influencer, I don't mean, you know, the people have got 1 million plus

followers.

When I'm talking about influencers here, I'm talking about people that have maybe got

less than a thousand followers, but less than a hundred followers.

I'm talking about your guests, okay?

Now, 90% of people trust peer recommendations.

Now, a peer could be anybody from a friend to a co-worker, to a colleague to someone

they've done business with.

Somebody on the internet could be part of a Facebook group, a LinkedIn group, could be

somebody that they just follow on social media.

That is influential, all right?

So let's just park what you think is influencer marketing.

As you know, you've got to have to work with somebody that's been on the TV.

That's not the case.

Now, more than ever, people are not trusting mainstream media.

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