How to Make the Most of Google Analytics to Grow Faster #1746

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 26 May 2021

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How to Make the Most of Google Analytics to Grow Faster In episode #1746, we show you how to properly use Google Analytics and use the insights you get to grow your traffic. What most people do when they log into their GA is simply check their traffic rates, but how are you supposed to grow your traffic just by knowing how much you are getting? It is all about finding out what it is about your funnel that is making people convert and trying to give more people that experience. Tune in to find out the tools and techniques that can help you do that today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster. [00:26] Why you should look at more than your traffic metrics if you want to grow. [00:50] Setting up advanced segmentation on Google Analytics to get better insights. [02:00] Using conversion tracking to increase qualified traffic. [02:43] Setting up integrations but knowing when to assess qualitatively versus quantitatively. [03:16] Getting more repeat users using the cohort report. [03:45] Adding multitouch attributions to track the content your conversions are seeing. [04:10] Using the funnel report to find out what is causing people to leave your site. [04:33] Heat mapping, Google Tag Manager, Google Optimize, and Alerts [05:49] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Annielytics Google Analytics Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update.
0:33.2	That makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.5	Today, we're going to talk about how to make the most of Google Analytics to grow faster.
0:55.0	Yeah.
0:56.0	So with Google Analytics, it's a default marketing and analytics solution that most marketers
1:01.0	and most websites use.
1:02.8	It's free.
1:03.8	It's from Google.
1:04.8	But most people just look at one metric in there and that is, oh, what's my traffic?
1:09.1	Because in their general overview, they'll tell you if you're up week over week or down
1:12.5	week over week.
1:13.8	And that's what most people use.
1:15.1	But if you don't really dive in, how are you going to improve your traffic?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.