When to Say “No” to Customers #1747

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 27 May 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

When to Say “No” to Customers In episode #1747, Neil and Eric discuss when you should say no to your customers. While it may seem counterintuitive, saying no will actually help your business overall. Not only will customers get the best service from you, but your employees will be happy as well. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When to Say “No” to Customers. [00:39] What happens when you always just say yes to customers. [00:52] When you say no, give customers a reason why and provide an alternative. [01:48] Why you won't get results if you always do what the customer wants. [02:09] Find who you are and who you aren't as an agency. [02:50] Set expectations, be clear on scope, and stay focused [03:46] When you take on the wrong customers, it affects your company culture. [04:02] An example of a form that Neil and Eric use to see whether a customer is right for them. [04:47] You get way more respect when you put your foot down. [04:49] That’s it for today! [04:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.1	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.4	Today, we're going to talk about when to say no to customers.
0:54.6	So customers out there, a lot of times they'll tell you what they want, especially in service
0:59.4	based businesses.
1:01.1	And they'll tell you, I want you to do this.
1:02.8	This is right for me.
1:03.9	That's not how I want it done.
1:06.5	And what you'll find is if you just keep saying yes to customers, you'll end up finding
1:10.8	yourselves doing a little bit of everything and not focusing on what's going to get them
1:15.0	the best results.
1:16.0	And what I found over the years is, if you just put your foot down and tell them no and
1:21.0	don't just say no, but explain why you're saying no.
	...

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